CRM Marketing Manager

Join Udemy. Help define the future of learning.
Udemy is an AI-powered skills acceleration platform built to help people and teams grow. Its personalized, practical, and focused on real-world impact.
Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether theyre picking up something new or leveling up to stay ahead.
Over 80 million learners and 17,000 businesses already learn with Udemy. If youre excited by change, energized by learning, and ready to have a real impact, youll feel right at home.
Learn More About Us On Our Company Page.
Where we Work
Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Trkiye. This is an in-office position, requiring three days a week in our Chennai office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
What youll be doing:

• Develop and maintain effective and positive working relationships with stakeholders and team members.
• Gather and document requirements, understand campaign flows logic, apply/build attributes and events, and define timelines as per SLAs.
• Define audience segments in Hightouch models based on business needs and set up appropriate audiences, attributes, and event triggers for personalized email campaigns.
• Implement different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp).
• Build dynamic, mobile-responsive emails/content blocks, from scratch using HTML5 and CSS3.
• Implement Liquid/Java Script to create targeted and relevant personalization in emails.
• Monitor email programs to ensure deliverability to a global customer base.
• Contribute to the project management of email campaigns in the PM tool, Asana.
  
• Contribute to lifecycle, promotions, and trigger-based programs.
• Collaborate to coordinate coverage, allocate work, and manage bandwidth.
• Utilize Validity to proof email campaigns to ensure correct design and device rendering.
• Troubleshoot issues or errors that may arise pre- or post-launch.
• Work with several partner teams, including Brand, Product, Engineering, and Data Science, to assist in improving email marketing sophistication through automation and personalization.
• Monitor trends, analyze data, and optimize marketing campaigns.
• Identify marketing process improvement opportunities.
  

What Youll Have

• 8+ years of technical email marketing experience.
• Worked as Subject Matter Expert in any of the leading Marketing Automation Tool such as Braze, Adobe Campaign, Marketo, and Adobe Experience Cloud or any other similar tool.
• Solid experience in HTML and CSS, with the ability build email from scratch and troubleshoot coding bugs.
• Solid understanding of cross-browser/platform issues, code solutions, and email best practices.
• Familiarity with email marketing concepts, deployment, and implementation.
• A drive to improve processes and increase operational efficiencies.
• Exceptional attention to detail and the ability to work in a fast-paced environment.
• Extensive experience in QAing content, audience, and automation.
• Ability to monitor post-launch campaign success and work to escalate and resolve any issues.
• Knowledge of email best practices, A/B testing, and CAN-SPAM laws, and the ability to bring new and innovative ideas to the team.
• Experience using email optimization tools to proof email templates for device rendering.
• A passion for learning, developing, and testing innovative email personalization techniques and formats.
• A team-oriented mindset and the ability to work with a wide range of individuals.
  

Application Window
The application window will be open until 19th September 2025 at least. This opportunity may remain posted based on business needs, which may be after the specified date.
Why work here
Youll grow here.
Learning is part of the job. Youll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. Youll have the space and tools to experiment, apply, and get better at using AI in practical ways.
Youll own your work.
We trust people to lead, make decisions, and follow through. You dont need to wait for permission or layers of approval to have an impact.
Youll Build With Others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
Youll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. Youve got the experience, why not use it to help others gain theirs
Bring your curiosity. Well bring the platform and the support. Lets LEARN together.
Our Benefits Start With U
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match each of the qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, wed love to hear from you!
Information regarding data privacy is available within the Udemy Careers Privacy Notice.