Senior Data Scientist, Marketing Analytics

About Us
At Udemy, were on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, weve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
About You
Youre an analytical problem-solver ready to put your skills toward purposeful work that has a global impact. You want to lead the way in innovation, exploring the latest technologies and finding new solutions. You thrive in a collaborative environment and are eager to work with and learn alongside the best in Product, Design, and Engineering.
About This Role
We are seeking a highly skilled and collaborative Senior Data Scientist with a strong background in marketing analytics to join our team. In this role, you will partner closely with the Marketing team to improve ROI of our marketing initiatives utilizing your expertise in statistical modeling, experimentation, and data visualization techniques to uncover actionable insights from complex datasets. The ideal candidate will have a proven track record of delivering impactful analytics projects in a marketing or consumer-focused environment.
What youll be doing

• Partner with marketing stakeholders to shape our marketing strategy and tactics by defining clear problem statements, utilizing predictive modeling to identify target audiences, assessing growth opportunities, and recommending effective testing and measurement framework
• Conduct in-depth analysis of marketing performance metrics, customer behavior, and market trends to assess marketing channel health, identify optimization opportunities and improve ROI.
• Understand our customer lifecycle states and develop segmentation using advanced analytical techniques to help shape lifecycle marketing initiatives
• Develop dashboards and visualizations to effectively communicate insights and KPIs to stakeholders, enabling data-driven decision-making at all levels of the organization.
• Be a primary analytics driver for developing our business data layer in collaboration with Analytics Engineering and Data teams.
• Stay current with industry trends and emerging technologies in data science and marketing analytics, and apply them to enhance our analytical capabilities.
  

What youll have

• Bachelors degree or higher in Statistics, Mathematics, Computer Science, Economics, or related quantitative field.
• 4-7 years of relevant experience in data science, with a proven track record of applying advanced predictive modeling techniques to drive business impact.
• Strong proficiency in statistical analysis and modeling, with expertise in media mix modeling, causal inference methods, forecasting, regression, and time series modeling preferred.
• Experience with data pipelining tools such as DBT and Airflow, and proficiency in SQL for data extraction and manipulation.
• Command over at least one programming language, such as Python, for data analysis and automation.
• Familiarity with Business Intelligence tools such as Tableau, with a strong understanding of best practices for dashboarding and visualization.
• Leadership and communication skills, with the ability to articulate complex concepts clearly and effectively to stakeholders.
  

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, wed love to hear from you!
Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

• Were invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring were a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, were better for it.
• Learning is what we do inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. Youll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
• Our reason to exist is to revolutionize learning that calls for taking risks and learning from failures. Whether its our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
• Were committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
  

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. Youve got the skills; why not use them to help others develop theirs
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
Our Benefits Start With U
Our benefits package at Udemy starts with U and is grounded in mission-driven benefits that intentionally align with our core values. Heres a sneak peek at just a few highlighted benefits if youre a full-time Udemate based in the India:

• Core Benefits: Comprehensive medical, life and income protection coverage
• Parental Benefits: Financial assistance for fertility (including egg-freezing), adoption, and surrogacy expenses; twelve weeks of paid family bonding for birth, surrogacy, adoption, and foster placement. 26 weeks paid maternity leave for birthing parents as well as a two-week ease-back program that enables parents to return part-time at full pay
• Whole U: Fully paid memberships for meditation/mindfulness, therapy/coaching visits, financial planning, fertility and family building, maternity and newborn care, parenting and pediatrics, menopause care, breastmilk shipping, and caregiving support
• Learning: Free access to Udemy and Udemy Business plus a yearly stipend to spend on professional development
• Retirement: 12% of your base salary or INR 1,800 per month
• Holidays: 25 paid holidays throughout the year plus bank holidays
  

About Our APAC Region
When you join Udemy in our Asia Pacific (APAC) region, youll have the chance to help our globally established business grow locally. We have a solid foundation and a great reputation and you can be part of the next stage of our journey.
Our investment in the region is significant, with offices in Australia and India and an expanding presence in Singapore, Indonesia, Japan, and beyond. It comes with countless opportunities to make learning more accessible to millions. Youll work with various cultures with unique needs, affording you the chance to learn and progress in your career. And that progression doesnt come at the cost of work-life balance; people are at the heart of our mission, which is why were committed to looking after ours.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.