UltraTech Cement - Category Manager - Dry Mix Products

Exp : 8 + yrs
Loc : Andheri , Mumbai
Qualification: BTech/PG Civil
Skills: Product management, Category Management, New product development, Pricing, Market Research, Competitor analysis.
Business Strategy
1. Understands own business strategy , model (distribution channels , products / services etc ) and structure
2. Is able to conduct a comprehensive Strength, Weakness , Opportunity and Threat analysis(SWOT) of own business as against market and competitor activity
3. Is able to estimate the impact of market forces on current business strategy and devise business plans that are agile and responsive

Industry & Environment Tracking
1. Has the ability to build a market data collection strategy, templates, process , measurements etc.
2. Is able to draw conclusions and determines the implications of market/competitive data to own company's product mix, strategic plan and value proposition
Competitor Tracking:
Solution selling:
1. Understands the competitor products , market spread, structure , performance etc.
2. Is able to assess the Customer Value Proposition of the competitor , estimate possible next moves and assess their impact on market climate & on own business
3.Has the ability to use competitor intelligences to create differentiators for own business in the market
Voice of Customer/ Market Research Understanding
Commercial Acumen:
1. Understands quantitative and qualitative methods of market research, their applications and outcomes
2. Knows sampling techniques/ tools and their deployment basis the purpose of the research
3. Has ability to manage large scale research programs
4. Understands and applies a wide range of descriptive and inferential statistical methods
5. Understands costs associated with the sales and marketing activities and their variables, conducts commercial feasibility of initiatives, plans and decisions
Innovation Strategy:
Design Thinking:
1. Understands stages of innovation and its management process (familiar with models like the Stage Gates model and McKinsey Horizon model etc )
2. Is able to build an innovation pipeline for business and commercial innovation basis the needs of the customer
Pricing strategy:
1. Understands various product pricing methods - competitor based, market based ,cost based pricing - understands the application of each and their impact on brand positioning and sales .
2. Is able to select and develop a pricing mix ( bundle , premium, economy . penetration ,. psychological pricing etc.) that aligns with the positioning of the product and the strategic intent of the organization to optimize margin and maximize realization of the additional value created