UltraTech Cement - Head - New Product Development Marketing

Drive consumer centric new product development process:
- Develop deep insight into customers jobs to be done through extensive market & consumer research.
- Leverage consumer insight to optimize the product development process
- Define the action standard & real-life testing methodology for each NPD with technical teams
- Drive the structured NPD process with cross-functional teams
Supplement the NPD funnel of Multiple categories:
- Engage with customers & influencers to generate ideas, identify potential need spaces
- Develop concepts for consumer testing of potential ideas
- Build organizational processes & capabilities to best serve the changing needs of the customers
- Deliver business impact through successful innovation
- Increase NPD contribution to total sales to drive premium and imagery of an

"Innovative Brand"
- Design insightful CVP
- Engage CMI & research agency to test & validate shortlisted ideas and initial hypothesis
- Design differentiated CVP based on consumer validated insights through rigorous research
GTM strategy design & rollout:
- Collaborate with BPD team to develop GTM strategy for impactful launch
- Collaborate with brand building team for efficient & timely roll out GTM strategy across multiple channels
- Coordinate with internal & external partners towards timely execution.
Competition Tracking:
- Monitor competition activities on the ground and media spends for core categories (Tile Adhesives & Waterproofing)
- Flash major competition updates to key internal stakeholders.
- Develop & execute suitable marketing interventions
- Leverage digital media as a execution media platform to reach, engage & influence customers
- Build annual activation calendar & content as per marketing goals
- Build website as a destination for curated content
- Pilot new media platforms to communicate brand proposition
- Define KPIs to measure campaign effectiveness & drive effienciency with agency partner. Scaleup basis campaign impact & budget
Packaging:
- Identify competent agency for pack design project
- Provide clear & comprehensive brief for pack design projects
- Create distinct & premium pack design for new products within time & cost
People Development:
- Identify & groom people in line with the expectations from profile to deliver organizational objectives