Google & Meta Ads Specialist (3–4 Years Experience)

Company Description

UNO Hotels and RARA Bar & Grill are committed to delivering exceptional hospitality experiences across hotels and restaurant spaces in the UK. With a strong focus on quality, service, and guest satisfaction, both brands aim to create memorable stays and dining experiences.

UNO Hotels focuses on providing comfortable, well-managed hotel stays, while RARA Bar & Grill offers vibrant dining experiences with a modern touch. Together, the brands are building a performance-driven ecosystem focused on growth, customer experience, and operational excellence.

Role Description

This is a full-time, on-site role for a Google & Meta Ads Specialist based in New Delhi. The specialist will be responsible for planning, executing, and optimising paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

The role focuses on driving hotel bookings, restaurant reservations, event enquiries, and footfall for both UNO Hotels and RARA Bar & Grill. The candidate will work closely with the marketing and creative teams to improve performance, maximise ROI, and scale revenue through paid channels.

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
• Drive hotel bookings, restaurant reservations, and event enquiries through performance marketing
• Manage campaign structure, budgets, bidding strategies, and audience targeting
• Conduct keyword research and audience segmentation
  
  for high-performing campaigns
• Optimise campaigns for ROAS, conversion rate, and cost per lead/booking
• Set up and manage conversion tracking (GA4, Google Tag Manager, Meta Pixel, Conversion API)
• Build and scale remarketing and retargeting funnels across platforms
• Run location-based campaigns for UK hospitality markets
• Perform A/B testing of creatives, ad copies, and landing pages
• Monitor performance and provide weekly reports with actionable insights
• Collaborate with design and content teams to create high-converting ad creatives
• Identify opportunities for campaign scaling, automation, and performance improvement

Required Skills

• Strong expertise in Google Ads and Meta Ads platforms

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• In-depth knowledge of conversion tracking (GA4, GTM, Meta Pixel, CAPI)
• Understanding of performance marketing metrics (CTR, CPC, CPL, CPA, ROAS)
• Experience with audience targeting, retargeting, and funnel building
• Ability to analyse campaign data and optimise for performance
• Strong understanding of paid media strategy and scaling campaigns

Experience

• 3–4 years of experience in Google & Meta Ads
• Proven ability to drive leads, bookings, or revenue
• Experience in hospitality or local business marketing preferred
• Familiarity with UK or international markets is a plus
• Bachelors degree in a relevant field