Demand Generation Executive

Company Description

UnboundB2B is a marketing agency that specializes in helping Enterprise and Technology companies worldwide improve their ROI on marketing spends and shorten their sales cycles through demand generation services. As a 100% pay-for-performance company, we provide comprehensive Sales & Marketing solutions, including creating demand generation campaigns to meet clients MQL, HQL, and SQL requirements. We use the power of BI, data, the internet, and human resources to connect thousands of potential buyers with our clients globally each month. UnboundB2B was founded by Hi-Tech Industry veterans who embrace technology and innovation in Sales & Marketing.
Role Description

This is a full-time, on-site role located in Pune for a Demand Generation Executive. The Demand Generation Executive is responsible for planning, creating, and executing effective demand generation campaigns. They will work closely with the sales and marketing teams to ensure campaigns meet client requirements for MQLs, HQLs, and SQLs. Daily tasks include developing and managing campaign strategies, generating leads, analyzing performance, and optimizing tactics to maximize ROI.

Qualifications

• Campaign management and Demand Generation skills
• Proficiency in lead generation and qualification processes
• Experience with Marketing Automation and CRM tools

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• Strong analytical and performance optimization skills
• Excellent written and verbal communication skills
• Ability to work collaboratively in cross-functional teams
• Bachelors degree in Marketing, Business, or related field; relevant experience may be considered in place of a degree
• Experience in the technology industry is a plus