Senior Marketing Manager

Job Summary

We are hiring Senior Marketing Managers (38 years experience) to build demand and credibility for a government-scale digital health transformation program.

This role is ideal for marketers who can operate at the intersection of: - Healthcare/HealthTech, and - AI strategy and automation, and/or - Software products & solutions, and/or - Telecom solutions & services, and/or - AI-based marketing & sales solutions.

The ideal candidate is a strategic thinker and hands-on executor with strong B2B marketing fundamentals, exposure to AI-driven marketing tools, and the ability to create measurable impact through campaigns, content, and institutional outreach.

Role Overview

We are hiring across complementary tracks. You may be strong in one

Track A: Performance/Growth Marketing (paid + funnel + analytics)

Track B: Brand/Content Marketing (messaging + collateral + thought leadership)

Track C: Institutional / Government / Partnership Marketing (B2G + stakeholder enablement)

Key Responsibilities

1) Go-to-Market (GTM) & Strategy - Develop a positioning strategy for the Digital Health Kiosk and allied solutions (AI automation, software & telecom-enabled services). - Define segment-wise messaging for hospitals, medical colleges, CSR, government bodies, and enterprise health programs. - Identify high-value institutional targets and create campaign plans aligned to the sales pipeline.

2) Performance & Digital Marketing (Growth) - Plan and execute LinkedIn, Google, and other digital campaigns to generate qualified B2B leads. - Build conversion funnels (Ads Landing Lead Form CRM) and optimize CPL/CPA, conversion rate, and lead quality. - Support SEO and inbound content engine (blogs, landing pages, newsletters).

3) Brand & Content Development (B2B Healthcare) - Create pitch decks, brochures, case studies, explainers, demo scripts, and sales collateral. - Build credibility with compliant, trust-first messaging for a regulated healthcare environment. - Strengthen LinkedIn presence and thought leadership; publish whitepapers

4) Institutional & B2G Marketing/Partnerships - Support institutional outreach, partner marketing, and event participation (health conferences, government forums). - Coordinate with sales for government presentations and stakeholder engagement. - Support tender/proposal marketing, FAQs, ROI calculators, and positioning narratives.

5) AI-Driven Marketing Execution (Mandatory exposure)

6) Analytics & Reporting - Create weekly/monthly dashboards and track KPIs: Leads, Conversion Rate, CPL, ROI, and channel performance. - Run A/B tests and optimize campaigns/content based on data

Candidate Profile

• 38 years in B2B marketing (Healthcare/HealthTech preferred).
• Strong understanding of digital marketing, lead generation, and marketing analytics.
• Experience in branding and/or institutional marketing is a plus.
• AI exposure is mandatory (GenAI tools, AI-driven marketing automation, and AI-based sales enablement workflows).
• Excellent communication, writing, and presentation skills.
• Comfortable working with leadership and engaging hospital/government stakeholders.
• Willingness to travel across Maharashtra for institutional meetings/events.