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Job Description
- **:**
At Practo, you will play a crucial role in conducting research programs to shape product, brand, and customer experience strategies. As a Research Manager, your expertise in quantitative research, analytical thinking, and data translation will be essential to provide business-relevant insights. You will work at the intersection of numbers and narratives to drive decision-making processes.
**Key Responsibilities:**
- Lead end-to-end quantitative research programs such as brand health, U&A, NPS, concept and feature tests to address product, user-experience, and business challenges.
- Develop sharp hypotheses from business inquiries and transform them into structured study designs.
- Combine various data sources including primary surveys, product analytics, and third-party panels to reveal insights that inform decisions.
- Collaborate closely with Product, Marketing, Growth, and CX teams to implement findings into go-to-market strategies and retention initiatives.
- Establish and manage live trackers and dashboards to monitor customer sentiment, category shifts, and brand KPIs.
- Oversee external agencies and research platforms to ensure timely and high-quality deliverables within budget.
- Create persuasive narratives and present to senior leadership, translating data into actionable recommendations.
- Utilize qualitative research, social-listening, digital behavior, and competitive intelligence to offer a comprehensive view.
**Qualifications Required:**
- 4-8 years of experience in conducting research and consumer insights, particularly with a focus on quantitative research; experience in both client-side and agency-side roles is advantageous.
- Proficiency in data analysis tools (e.g., SPSS, powerBI, Excel) and familiarity with survey platforms (e.g., Qualtrics, SurveyMonkey).
- Strong ability to synthesize data, identify trends, and develop clear hypotheses and narratives.
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- Exposure to qualitative techniques (e.g., IDIs, FGDs, ethnography) and social listening tools (e.g., Brandwatch, Talkwalker) is a plus.
- Capability to thrive in a fast-paced, cross-functional environment and influence senior stakeholders with data-driven insights.
- Excellent communication and storytelling skills to interpret data effectively and drive decision-making processes.
- Preferred industry experience in FMCG or Healthcare.
- Proven track record of a "getting things done" attitude in an individual contributor role with a precise and focused approach.
(Note: This is a requirement for Uplers" client - Practo. There are additional opportunities available on the portal based on assessments cleared.)
If you are prepared for a new challenge, a supportive work environment, and a chance to elevate your career, apply today to join us at Practo. We look forward to welcoming you!,
Skills
Data Analysis ToolsCompetitive IntelligenceCommunicationStorytellingSurvey PlatformsHealthcare ExperienceSPSSExcelSocial Listening ToolsData AnalysisQualitative TechniquesConsumer InsightsPowerBIQuantitative AnalysisConsumer Market ResearchFMCGIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
Uplers is a global outsourcing company that specializes in providing digital services and end-to-end web design and development solutions to businesses worldwide. Established with the vision to bridge the gap between talented offshore professionals and global businesses seeking expertise, Uplers has carved out a niche in the digital services industry. The company offers a comprehensive suite of services including web development, email marketing, search engine optimization (SEO), and digital marketing, with a strong emphasis on delivering high-quality and scalable solutions.
Headquartered in Sydney, Australia, with additional offices in the United States, United Kingdom, and India, Uplers leverages a unique model of remote work and team augmentation to serve clients across different geographies and industries. Their approach combines the agility and flexibility of a remote workforce with the reliability and communication standards of in-house teams.
Important dates & deadlines?
Application Deadline
31 Oct 25, 01:57 PM IST
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