CRM & Marketing Automation Strategist

Experience: 5.00 + years
Salary: INR 1200000-1700000 / year (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full time Permanent Position
(*Note: This is a requirement for Uplers)
What do you need for this opportunity
Must have skills required:
Marketing Automation, CRM, Lifecycle marketing
Uplers is Looking for:
CRM & Marketing Automation Strategist
Location: Remote
Shift Timing: 8:00 PM - 5:00 AM (IST)
Employment Type: Contract (12 Months)
About The Role
We are looking for a results-driven CRM Strategist to lead customer lifecycle marketing initiatives and drive engagement, retention, and revenue growth. This role requires a strong understanding of CRM platforms, customer segmentation, and data-driven marketing strategies.
Key Responsibilities

• Develop and execute end-to-end CRM strategies across email, SMS, push notifications, and other channels
• Design and optimize customer lifecycle journeys (onboarding, engagement, retention, reactivation)
• Build and manage audience segmentation for targeted campaigns
• Analyze campaign performance and optimize based on key metrics (CTR, conversion, retention, LTV)
• Collaborate with marketing, product, and analytics teams to align CRM efforts with business goals
• Implement A/B testing strategies to improve campaign effectiveness
• Ensure data hygiene, compliance, and best practices in CRM execution
• Work with CRM tools to automate and scale marketing workflows
  

Required Skills & Experience

• 5-7 years of experience in CRM, lifecycle marketing, or retention marketing
• Hands-on experience with CRM tools such as Salesforce Marketing Cloud, HubSpot, Marketo, or similar platforms

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• Strong understanding of customer segmentation and personalization strategies
• Experience in campaign analytics and performance tracking
• Ability to work in a fast-paced, data-driven environment
• Strong communication and stakeholder management skills
  

Good to Have

• Experience with marketing automation and customer journey mapping
• Knowledge of SQL, analytics tools, or CDPs
• Exposure to global (US/Europe) markets
  

How to apply for this opportunity

• Step 1: Click On Apply! And Register or Login on our portal.
• Step 2: Complete the Screening Form & Upload updated Resume
• Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
  

About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, dont hesitate to apply today. We are waiting for you!