Digital Marketing Specialist

Experience: 3.00 + years
Salary: INR 900000-1000000 / year (based on experience)
Expected Notice Period: 30 Days
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Hybrid (Bengaluru)
Placement Type: Full Time Permanent position(Payroll and Compliance to be managed by: Pickcel Digital Signage)
(*Note: This is a requirement for one of Uplers client - Pickcel Digital Signage)
What do you need for this opportunity
Must have skills required:
Google Analytics, B2B, Email Marketing, Off Page SEO, On Page SEO, SEM, Audience Segmentation, Campaign performance, CRM, Marketing Automation, PPC
Pickcel Digital Signage is Looking for:
Seeking a results-driven Digital Marketing Specialist to elevate and drive business growth.
Responsibilities:

• 
  SEO, Analytics, SEM, PPC, Display Advertising, Content Marketing, Affiliate, Email, Influencer, and Social Media Optimization/Marketing
• Develop and manage digital marketing campaigns
• Manage the organizations website
• Drive website traffic and acquire leads
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Execute, monitor, and optimize inorganic paid campaigns on Google and social media
  

Must Have skills:
SEO :

• ON PAGE: Web Page Content, Keyword Research, URL Structure, Internal Linking, H Tags, Meta Tags, Image Tags, XML Sitemap, Robots.txt, htaccess Device Responsive, AMP Pages, Mobile Site/Desktop Site, HTTPS (Transactional sites), Broken Links, 404 Page, Dead Pages, Subdomain/Subfolder, Dynamic Page Optimization, Multi-national site optimization, Navigation & UX, Rich Snippet Schema Structured Data, Load Time Optimization, Dynamic Landing Page A/B Testing
• OFF-PAGE: Standard Backlink Marketing Social Bookmarking, Classifieds, Business Listings,Forum Participation (Quora, Reddit, Yahoo), Blog Opinions (Comments), Paid Link Referrals, Affiliate Marketing Links Competitor Analysis, Broken Link Building Content Marketing On-site Blog, Guest Blogging, External Blogs, E-Book/Guide/PDF/PPT Document Infographic, GIF, Memes, Vlogs, Explainer/Tutorial Videos, etc.
• TOOLS: Google Analytics, Search Console, Tag Assistant, Structured Data Testing Tool SEOSiteCheckup, Woorank, SEMRush, Ahrefs, SEOProfiler, Moz, META SEO Inspector Pagespeed Insights, Pingdom, GTMetrix, Webpagetest Cyfe, SERP Trends, Copyscape, Small SEO Tools, Buffer, Hootsuite Google Trends, Keyword Planner, Ubersuggest, Buzzsumo, GetLeads Landing Page Creation, BannerSnack, Pixlr Paid Marketing
• SEM : Google Ads Search, Display Gmail, YouTube Remarketing PPC Campaigns Display Advertising Influencer Marketing Affiliate Marketing
• SOCIAL MEDIA MARKETING: Facebook, LinkedIn, Twitter Instagram, Pinterest Reddit, Quora
  

Good to have Skills:

• Minimum 3-4 years of experience in digital marketing, preferably in a B2B environment.

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  Strong analytical skills to measure campaign performance and optimize strategies for better results.
• Experience with marketing automation tools and CRM platforms to streamline lead generation and nurture processes.
• Understanding of audience segmentation and content marketing to drive engagement and conversions.
  

Interview Process -

• HR Screening - phone call
• 1st Technical Round with the HM
• 2nd Technical Round with the HM
• HR discussion
  

How to apply for this opportunity

• Register or login on our portal & fill out the application form.
• Clear the given Video Screening (30 min) and Click on Apply to get shortlisted
• Once its all done, your profile will be shared with the client for the Interview round.
• When selected, just meet the client and get your exciting career started!
  

About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, dont hesitate to apply today. We are waiting for you!