Urban Company - Associate Director - Marketing

Associate Director- Marketing
About Urban Company:
Urban Company is a technology platform offering customers a variety of services at home. Customers use our platform to book services such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting etc., all delivered in the comfort of their home and at a time of their choosing. We promise our customers a high-quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise.
Urban Company started out as UrbanClap in Nov 2014, when its founders, Abhiraj, Raghav and Varun realized that the home services industry was predominantly unorganized, fragmented and offline. Customers found it difficult to avail quality services in a convenient manner, and service professionals were struggling to make ends meet, having to rely upon several middlemen, contractors, and local aggregators. The founders felt that the industry was ripe for disruption, and launched Urban Company, with three key principles in mind -
Customer love: Build a platform that offers truly delightful and differentiated services
Partner empowerment: Build a deep, full-stack partnership with service partners, helping improve their earnings and overall livelihood
Technology first: Bring innovation and technology to an age-old industry.

What will you do?
As a leader for Cleaning & Pest Control, you will be the "CEO of Demand" for our largest and most complex business cluster, covering Bathroom & Kitchen Cleaning, Full Home Deep Cleaning, and Pest Control. Your mandate is to move the needle on top-line growth while building a brand that customers trust for their most intimate home needs.
Key Responsibilities:
1. Consumer Insight & Empathy: Go beyond the data. Spend time with customers and service partners to understand the "why" behind the "what." Identify the triggers and barriers for professional cleaning versus the unorganized sector.
2. Growth Charter & Problem Identification: Take a first-principles approach to identify why a category isn't growing faster. Is it a frequency issue? A trust deficit? You will define the 6-12 month roadmap to unlock exponential growth.
3. Full-Stack Brand Marketing: Lead the creative and media strategy for the cleaning cluster. Whether it's a massive TVC or a hyper-targeted digital "InstaHelp" campaign, you will ensure the brand remains salient and "top of mind."
4. Pricing & Revenue Strategy: Own the P&L levers. You will design pricing experiments, loyalty constructs, and promotional guardrails to optimize for both market share and unit economics.
Who Should Apply?
- You have experience in brand/content management, growth in start ups, or top-tier consulting.
- You get a kick out of building things and growing them, you aren't afraid of ambiguity.
- You are comfortable with data analytics and data visualization but can also write a compelling creative brief that inspires an agency.
- First-Principles Thinker: You don't do things because "that's how it's done." You question every assumption until you find the most efficient path to growth.
- Cultural Fit: You thrive in high-intensity environments, value radical candor, and have a deep sense of ownership.
What Can You Expect?
- Unmatched Ownership: You are the primary driver of a multi-hundred crore business vertical.
- High-Growth Environment: A seat on a rocket ship that is scaling globally.
- Peer Excellence: Work alongside some of the sharpest minds from IIMs, ISB, and top global firms.
- Impact: The opportunity to build a brand that changes the lives of thousands of service professionals and millions of households.