Senior Digital Marketing Manager

We are searching for a highly creative digital marketing Senior Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brands influence locally while also increasing brand loyalty and awareness.

Role: Senior Digital Marketing Manager

Industry Type: Ed-tech

Department: Marketing & Communication

Employment Type: Full-Time, Permanent

Role Category: Digital Marketing

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop a digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Develop and monitor digital marketing budget to ensure cost-effective marketing initiatives.
• Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Prepare accurate reports on the overall performance of marketing campaigns, utilizing key metrics and analytics.
• Evaluate important metrics related to website traffic, service quotas, and target audience to improve digital marketing effectiveness.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements:

• Bachelors degree in marketing or a relevant field.
• Minimum of 4-5 years of experience (preferably within the industry) in a digital marketing or advertising position.
• SEO, Google Analytics and CRM software.
• Developing and implementing digital marketing strategies.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Up-to-date on the latest trends and technologies in digital marketing.