Lead Digital Marketing

We are seeking a highly skilled Digital Marketing Lead with proven expertise in SEO, SEM, and website strategy, leveraging AI-powered tools to drive measurable growth. The ideal candidate will have hands-on experience in paid campaigns, website optimization, and data-driven decision-making, with a strong focus on improving visibility, conversions, and ROI.

About the Role:

This role is essential to improving our search visibility across both traditional and AI-powered search platforms, creating high-quality content that drives traffic, optimizing paid campaigns for better ROI, and attracting qualified leads through inbound strategies.

Responsibilities:

• Website Strategy & Optimization
• Plan and execute web-based marketing strategies aligned to drive more traffic to our website and impact on our online business presence.
• Collaborate with design, dev, and UX teams to optimize the site for performance, SEO, and conversions.
• Guide structure, content hierarchy, and technical aspects to improve organic visibility.
• Research products, services and current strategies to identify new opportunities.

• SEO & Content Marketing
• Research target keywords, competitor gaps, and content opportunities using AI tools.
• Collaborate with content creators to produce high-performing, AI-optimized content.

• Ensure consistent updates to content based on SERP changes and algorithm updates.
• Content writing & optimization skills for SEO, including E-E-A-T & SERP features (Rich snippets, People Also Ask, etc.).

• Paid Campaigns & Performance Analytics
• Plan, launch, and manage paid campaigns (Google, Bing, Performance Max, Remarketing ads, etc.).
• Monitor and analyze performance metrics (CTR, CPL, ROAS) and generate actionable insights.
• Optimize campaigns for lead generation and conversion through audience segmentation and ad testing.
• Assists with budget preparation for campaigns.

• Digital Brand Presence & Innovation
• Expand digital footprint via influencer outreach, partnerships, backlinks, and guest content.
• Explore and pilot new digital formats (AI chatbots, interactive content, etc.).

• AI & Automation-Driven Marketing

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  Use automation tools to streamline repetitive tasks (e.g. link building, keyword ranking, competitor traffic analysis, website audit, etc.).
• Leverage AI for content ideation, target E-E-A-T feature like PAA, Rich Snippets, AI Mode, etc.

• Collaboration & Leadership
• Collaborate with cross-functional teams (Development, Design, Content, Sales teams) to align messaging and goals.
• Manage digital budgets, forecasts, and ROI analysis.
• Build strong client relationships through consulting.

Required Skills:

• SEO
• SEM
• Content Writer
• LLMO
• GEO
• AEO
• Inbound Marketing