Varaha - Lead - Marketing & Public Relations

Responsibilities
- Spearhead Varaha's brand strategy and omni-channel messaging.
- Work closely with the founder to align all brand activities with business goals.
- Bring together and lead Design, Communication, visual comms as well as copyto create exceptional, high-quality collateral and campaigns.
- Lead our social media presence (LinkedIn, Instagram, X, Facebook) and develop compelling, metric-driven campaigns for the same.
- Lead writing thought leadership (e., blog posts, news articles, podcasts, etc.
- Organize events to elevate Varaha's market positioning (e., field visits, receptions, panel discussions, etc.
- Identify the most relevant events conferences, secure us prominent positions and speaking slots at them, and execute plans to maximize our impact visibility at such forums.
Organize field visits
- Create slide decks and other collaterals that align with the company's vision.
- Keep the website updated.
- Measure and analyse the impact of branding efforts, adjusting strategies to optimize engagement and loyalty.
- Be the trusted POC for all external parties in case of project outsourcing.
- While we don't expect the Lead to create all the material, the Lead should identify, onboard and manage the relationship with external vendors as needed.
Qualifications
- At least 7 years of proven experience in brand management.
- Ideally you have experience working at an early-stage startup, particularly in agritech or climate tech.
- Knowledge and familiarity with different graphic design video editing software (Adobe Suite, Figma, etc.
- Experience working collaboratively with designers and developers.
- Strong PowerPoint skills.
- Strong English writing and communication skills.
- Strong collaboration skills to work effectively with diverse teams.
- Creative mindset with the ability to think outside the box and create emotionally compelling content.
- Demonstrated ability to analyze market trends and translate insights into actionable strategies.
- High ownership, able to own relationships with external contractors.
Additional Information
What We Offer
Join an ambitious, and international team and enjoy the following benefits:.
Key role in shaping a fast-growing climate tech startup.
Support for learning & professional development.
A culture of undogmatic, unbureaucratic creativity and collaboration.
Competitive Salary, Bonus and ESOP benefits.