YouTube Growth Manager

Vedantu is looking for a YouTube Growth Manager to lead and scale our YouTube growth engine, driving audience growth, engagement, monetization, and end-to-end business impact. This is a high-ownership role where youll be responsible for shaping YouTube strategy, optimizing content performance, building creator ecosystems, and owning category-level P&L.

Working at the intersection of content, growth, marketing, and business, youll leverage audience insights, data, and experimentation to build scalable content ecosystems that drive measurable growth and revenue.

Key Responsibilities:

• Own and execute the end-to-end YouTube growth strategy across views, watch time, subscribers, revenue, and category P&L.
• Develop and implement content strategies informed by audience insights, market trends, and competitive intelligence.
• Optimize key YouTube performance metrics, including CTR, audience retention, watch time, engagement, session duration, and revenue per view.
• Build, manage, and scale partnerships with educators and creators to strengthen content quality and audience engagement.
• Design and expand distribution strategies across owned communities, partner networks, and external platforms.
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  Drive monetization initiatives by creating effective content-to-conversion funnels that transform free users into paid learners.
• Lead continuous experimentation across thumbnails, titles, hooks, content formats, publishing cadence, and packaging to improve performance.
• Analyze channel performance and user behavior to identify growth opportunities and make data-driven decisions.
• Collaborate closely with Product, Marketing, Business, and Academic teams to execute go-to-market strategies and accelerate business growth.
• Present growth insights, performance dashboards, revenue metrics, and P&L updates to senior leadership.
• Identify, evaluate, and onboard high-potential educators and creators while building and scaling new YouTube content categories from the ground up.

What Were Looking For:

• 4–8 years of experience in YouTube Growth, Content Strategy, Digital Marketing, or a related growth-focused role.
• Demonstrated success in scaling YouTube channels with measurable impact on audience growth, engagement, and revenue.
• Strong understanding of YouTubes recommendation algorithm and key performance drivers, including CTR, retention, watch time, and audience engagement.
• Experience managing creators, content teams, or cross-functional stakeholders in a fast-paced environment.
• Excellent analytical, strategic thinking, and problem-solving capabilities with a data-driven approach to decision-making.
• Outstanding communication, stakeholder management, and execution skills.
• Proven experience in identifying, onboarding, and scaling educator or creator talent, with the ability to launch and grow new content categories from 0 to 1.

Preferred Qualifications:

• Experience in EdTech, Consumer Internet, Digital Media, or the Creator Economy.
• Familiarity with content monetization models such as subscriptions, online courses, or cohort-based learning.
• Hands-on experience with YouTube Studio, Google Analytics, Excel, SQL, or other analytics and reporting tools.