Manager - Marketing

Location: Gurgaon
Experience: 5+ years
Employment Type: Full-time
About the Role:
We are looking for a strategic yet hands-on Marketing Manager to lead a D2C brand complete marketing function - from brand strategy and positioning to performance marketing, content, digital, customer acquisition, and offline initiatives.
The ideal candidate will combine strong strategic thinking with execution capability and will be responsible for translating business goals into marketing strategies that drive brand awareness, qualified leads, customer acquisition, and revenue growth.
This is a high-ownership role for someone who is comfortable building processes, managing teams and agencies, testing new channels, and being accountable for marketing outcomes.
Key Responsibilities:
Marketing Strategy & Brand:
- Own and develop brand overall marketing strategy in alignment with business and growth objectives.
- Define and strengthen the brand's positioning, messaging, communication, and market presence.
- Develop integrated marketing plans across digital and offline channels.
- Identify new market opportunities, customer segments, and growth avenues.
- Ensure consistent brand communication across all customer touchpoints.
Growth & Performance Marketing:
- Own the marketing funnel from awareness and lead generation to acquisition, conversion, and retention.

- Drive customer/lead acquisition through performance marketing, digital channels, partnerships, and other relevant channels.
- Develop and optimize campaigns across platforms such as Google, Meta, LinkedIn, and other relevant channels.
- Establish clear KPIs and continuously improve CAC, CPL, conversion rates, ROAS, and overall marketing ROI.
- Build a culture of experimentation through A/B testing, campaign optimization, and data-driven decision-making.
Content & Digital:
- Lead the content and social media strategy across relevant platforms.
- Oversee content, creative, website, SEO, email/CRM, social media, and other digital initiatives.
- Work closely with internal teams and external agencies/partners to develop high-quality marketing assets and campaigns.
- Ensure marketing communication is relevant, consistent, and aligned with the target audience.
Team & Agency Management:
- Build, manage, and mentor a high-performing marketing team as the function scales.
- Define roles, responsibilities, KPIs, and performance expectations for the marketing team.
- Manage external agencies, freelancers, vendors, influencers, and other marketing partners.
- Build efficient marketing processes and systems that allow the function to scale.
Analytics & Business Impact:
- Establish marketing dashboards and regularly track key performance metrics.
- Analyze campaign, channel, customer, and funnel data to identify opportunities and inefficiencies.
- Present marketing performance, insights, and recommendations to the leadership team.
- Manage the marketing budget and ensure efficient allocation of resources.
- Maintain a strong focus on measurable business outcomes rather than vanity metrics.
What We're Looking For:
- 5+ years of experience across marketing, growth, digital, or brand roles, with meaningful ownership of marketing functions.
- Prior experience in a Marketing Manager, Senior Marketing Manager, Head of Marketing, or similar leadership role.
- Strong understanding of brand, digital marketing, performance marketing, content, and customer acquisition.
- Proven ability to develop marketing strategy and translate it into execution.
- Strong understanding of marketing funnels, analytics, and performance metrics.
- Experience managing teams, agencies, and marketing budgets.
- Strong commercial mindset with an understanding of how marketing contributes to revenue.
- Excellent communication, leadership, stakeholder management, and problem-solving skills.
- Comfortable working in a fast-paced, high-growth environment where priorities can evolve quickly.
Preferred Experience:
- Experience in a startup, D2C, consumer, technology, or high-growth business.
- Experience scaling a brand or marketing function from an early/growth stage.
- Strong hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, SEO, CRM, content, and social media.
- Experience building and managing a marketing team from the ground up.
- Experience working closely with founders or senior leadership.
What Success Looks Like:
In this role, success will be measured by the ability to:
- Build a clear and scalable marketing strategy for Brand.
- Strengthen brand awareness and market positioning.
- Consistently generate high-quality leads/customers.
- Improve marketing efficiency and ROI.
- Build a strong internal marketing team and execution engine.
- Create a measurable and repeatable growth system.
If you are a marketer who can think strategically, execute hands-on, build teams, and take ownership of business growth, we'd love to hear from you.