Senior Hyperlocal Marketing Strategy And Operations

What we want:

We are seeking a seasoned professional to take on the role of Head of Hyperlocal Marketing Strategy and Operations for our digital marketing agency. The ideal candidate will have extensive experience in managing omnichannel campaigns, creative operations, CRM platforms, SEO, CDP (Customer Data Platforms), and leading operations and process teams. The role requires expertise in managing both India and international clients, ensuring the seamless execution of hyperlocal marketing strategies.

Who We are:

Vertoz (NSEI: VERTOZ), an AI-powered MadTech and CloudTech Platform offering Digital Advertising, Marketing and Monetization (MadTech) & Digital Identity, and Cloud Infrastructure (CloudTech) caters to Businesses, Digital Marketers, Advertising Agencies, Digital Publishers, Cloud Providers, and Technology companies. For more details, please visit our websitehere.

ZKraft:

At Zkraft, we are a leading digital marketing agency offering comprehensive digital solutions, ranging from strategy, transformation, media planning and buying. We combine creativity, technology, and data to deliver impactful digital marketing strategies. With proprietary AI-powered platforms like Ingenious Plex, Adzurite, and Qualispace, we optimize campaigns and drive measurable business growth. Our cutting-edge ad formats, including interactive banners, Swirl Ads, and CTV solutions, enable us to engage audiences effectively.We are proud to serve industries such as E-commerce, BFSI, Healthcare, Real Estate, and Government sectors, and specialize in verticals like Automotive, Entertainment, and more. With global recognition, a proven track record, and a client-centric approach, Zkraft is the trusted partner for businesses aiming for growth.

What you will do:

?Omnichannel Campaign Management:

Plan, execute, and optimize hyperlocal marketing campaigns across multiple channels, including social media, search, email, and offline mediums.

Creative Operations:

Oversee the development of creatives that resonate with local audiences, ensuring high-quality outputs aligned with brand guidelines.

CRM Platform Management:

Drive the effective use of CRM tools to manage customer data, nurture leads, and enhance customer retention strategies.

CDP Implementation & Utilization:

Leverage customer data platforms to integrate and analyze consumer data, enabling hyper-targeted marketing campaigns.

SEO Guidance:

Provide strategic direction to SEO teams, focusing on optimizing local search performance and improving organic visibility.

Team Leadership:

Manage and mentor cross-functional teams, including operations, creative, CRM, and process teams, fostering a collaborative and productive work environment.

Process Optimization:

Client Collaboration:

Build and maintain strong relationships with clients, providing insights and solutions tailored to their hyperlocal marketing needs.

Analytics & Reporting:

Monitor campaign performance and generate detailed reports, offering data-driven recommendations for continuous improvement.

8+ years of experience in hyperlocal marketing, with a strong focus on omnichannel campaigns and creative operations.

Proven track record of managing operations for both India and international clients.

Proficiency in using CRM tools (e.g., HubSpot, Salesforce) and CDP platforms.

Strong understanding of SEO, including local search optimization.

Exceptional leadership and team management skills.

Analytical mindset with the ability to interpret data and derive actionable insights.

Excellent communication and interpersonal skills.