Senior Executive - Growth & Performance Marketing, Jiocinema

Viacom18’s JioCinema is not just a streaming service; its a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views.
On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming Indias largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided. JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion.
JioCinema is looking for a Growth Operation Executive to work as an integral member of our performance ad-ops team, consulting with some of the most exciting companies across categories. With proven understanding of performance marketing, online and traditional media, this role will work in partnership with performance ad-ops team to develop JioCinema solutions.
JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com
What will you do?

• Strategic Partnership Development: Work with advertisers to understand their business objectives and develop the JioCinema strategy in partnership with the client solution, which will constitute building on insights, crafting media plans, page strategy, creative and measurement recommendations
• Client Account Management: Provide dedicated account management to top clients, to develop, manage, optimize, and support strategic account plans, and leverage data to create business solutions for clients

• Stakeholder Relationship Building: Build key stakeholder relationships both internally and externally, and be seen as a key influencer in shaping product road-maps, platform strategy and the overall Facebook narrative
• Campaign Performance Management: Manage and analyze campaign performance to recommend optimized solutions specific to each clients’ goals, metrics, and objectives, including leveraging large and abstract datasets to provide easily understandable and actionable insights for advertising campaigns
  

Who should apply for this role?

• Applicants with minimum experience of 2-5 years in a fast-paced startup, MNC and/or online advertising environment strongly preferred
• Candidates with understanding of online advertising, industry, client business models and competitive solutions

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• Individuals with knowledge of industry norms on media measurement
• Individuals with excellent critical thinking, analytical and technical skills , as well as curiosity, persistence, and the ability to arrive at solutions in a structured manner
• Candidates having strong working knowledge of tools like MMP tools like appsflyer, branch, Google analytics
• Individuals with demonstrated ability to develop and manage cross functional partnership as well as client relationships in complex and rapidly evolving environment
• Individuals with a passion for and understanding of Facebook brand and performance solutions
  

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.