Senior Executive – Performance Marketing, JioCinema

Viacom18’s JioCinema is not just a streaming service; its a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views.
On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming Indias largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided. JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion.
JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com
What will you do?

• Campaign Execution: Plan and drive execution of App performance marketing campaigns across digital channels, including but not limited to UAC, UACe, SEM, Display, Discovery, Facebook. Manage the end-to-end campaign lifecycle, from setting up campaigns to monitoring, optimization, and reporting. Set up and optimization of above campaign types
• Data Analysis: Analyze campaign data to identify opportunities for optimization and improvement. Provide insights to drive informed decision-making. Should know how to view & download reports and data from platform dashboards, Appsflyer/branch, google analytics, mix panel

• Budget Management: Manage and optimize advertising budgets to ensure maximum efficiencies. Track and report on campaign performance against KPIs
• Collaboration: Collaborate with cross-functional teams, including content, product, and data analytics, to align marketing strategies with business goals
  

Who should apply for the role?

• Candidates with bachelor’s degree in marketing, engineering
• Candidates with 2-3 years of experience in performance marketing

  Looking to get Placed? Try our Placement Guarantee Plan

  Get Hired
• Individuals who has proficiency in digital advertising platforms including but not limited to Google Ads, Facebook Ads Manager.
• Professionals who has strong analytical skills with the ability to interpret data and make data-driven decisions.
• Individuals with excellent communication and project management skills.
• Someone who has creative thinking with the ability to develop innovative marketing campaign
  

Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.