Product Strategy - Asset Management

Senior Manager/Chief Manager Product Strategy

Location: Mumbai

Department: Distribution Alliances & Product Strategy

Reporting to : Head of Product

About Role:

The Product Strategy Manager will lead initiatives to design, position, and evolve investment products that meet the needs of diverse distribution channels and clients. This role requires strong analytical skills, market intelligence, and cross-functional collaboration to ensure product competitiveness and profitability.

Key Responsibilities:

1. Product Development & Strategy

• Drive product feasibility analysis and research for new launches and enhancements.
• Partner with Investment Management, Strategy, Distribution, and Senior Leadership to identify, scope, and prioritize innovative product ideas.
• Develop creative structures for pooled vehicles, managed accounts, and differentiated offerings.
  

2. Market Intelligence & Positioning

• Monitor industry trends, competitor products, and regulatory changes to identify opportunities in equity and debt segments.
• Conduct data analysis on mutual fund performance across categories to identify positioning strategies.
• Recommend product enhancements based on market insights and client needs.

3. Marketing & Communication

• Prepare and periodically update product collaterals: PPTs, leaflets, term sheets, FAQs.
• Draft articles and thematic write-ups on products, macroeconomic trends, and investment themes.

4. Sales Enablement

• Provide proactive data insights and inputs to empower Sales teams for client engagement.
• Respond to ad hoc requests from branches and distributors with timely product information.

5. Data Management & Reporting

• Maintain high accuracy in sourcing and analyzing data from Bloomberg, Capitaline, CRISIL MF Software, and other databases.

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• Track performance metrics and competitive intelligence for internal stakeholders.

6. Special Projects

• Lead strategic initiatives and cross-functional projects aimed at product innovation and differentiation.

Skills, Experience & Qualifications:

1. Strong understanding of mutual funds, PMS, and alternative investment products.
2. Expertise in product lifecycle management, market research, and competitive analysis. Proficiency in data analytics tools (Bloomberg, CRISIL MF, Excel).
3. Excellent communication and presentation skills.
4. Ability to work cross-functionally and manage multiple stakeholders.
5. Comfort with ambiguity and making informed choices in dynamic markets.

Qualifications:

• CA or MBA (Finance/Strategy) or equivalent from Tier 1 or tier 2 institutes
• Additional certifications like CFA will be preferred.