AM/DM - Digital Media Planning & Operation

JOB PURPOSE

• Media Planning & reporting
• Hands on Experience on Managing operations of Mainline & Digital.
• Programmatic Buying & Planning
• Actively interactive & communicating between the brand & the agency
• Aligning internal take holders for the concept & execution of every campaign.

KEY RESPONSIBILITIES

Media (Mainline + Digital) Planning & reporting:

• Understanding the objective of the brand & accordingly propose the Media properties & Mix
• Coordinate the implementation of Media plans with agency. Supervising the implementation of Media campaigns.
• Deep knowledge of paid search, display advertising, SEO, and social Media advertising.
• Have worked on OOH, TV, Print, Radio & Cinema planning & operations.
• Create and manage digital campaign budgets. Create weekly monthly recon of budgets and reports
• Collaborate with internal departments
• Strong communication and presentation skills.
• Analyze campaign metrics, prepare performance reports, and provide recommendations.
• Hands on experience on digital Ad operations, estimate creation, RO/PO release.
• Co-ordination with finance team for billing and budget recon
• Co-ordinating with agencies for creative banner adapts and tracking links for analysis
• Experience with campaign management and ad serving technology, including Google Analytics.

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• Prompt in Media verification tools like MOAT etc

Media Operations

• Creative scheduling basis of Media planning
• Campaign Execution
• Coordination with CMT & GTM for launch offer and creative alignment
• Full fill the Agency requirement like creative, offer & landing page URL
• Launch Webcast management
• Monthly Report
• Competition report
• Create repository of Media plan & report, Campaign wise Plan & report, Brand Campaign Report & Plan, Campaign spends data, Yearly spends data, Post campaign analysis deck.
• GBM, GMC, YouTube Account, Official Account Access management