Vodafone Idea - Brand Lead

Role: Brand Lead
Job Level/ Designation: M2, AGM
Function / Department: Circle Marketing
Location: Bangalore
Job Purpose:
To lead the Brand Communication efforts for the circle namely brand health monitoring, product campaigns, events and sponsorship, in-market visibility to deliver best in class business results.
Key Result Areas/Accountabilities:
Brand health monitoring:

- Identify Circle business needs

- Consumer insights

- Develop quarterly calendar

- Align & close Marketing head

- Share/align corporate + media SPOC.
Budgets Management:
- Develop quarterly budgets plan

- Align marketing heads and Brand Communications Lead @Corporate

- Monitor budgets

- Collate and share expenses with Corp media/circle Ops Leads.
Circle Product Campaigns:
- Develop product briefs from circles basis calendar.
- Convert product briefs to communication briefs

- Align corporate SPOC

- Share it with centralized Ogilvy

- Creative output signoff from corporate SPOC

- Develop GTM package basis corporate SPOC signoff & handover to circle execution team.
- Monitor & collate performance results for respective circle - share with corporate circle spoc.
Corporate campaigns:
- Align GTM plans for Circle basis circle budgets.
- Align corporate teams (circle + Media SPOC)

- Deliver package to circle execution teams.
- Monitor & collate results for respective circle

- Share with corporate circle spoc.
Retail & Trade Engagement:
- Smooth implementation of each signage campaign. Update and maintain retail signage database.

- Provide complete marketing support to existing and upcoming stores.
Circle Activation/events /sponsorships:
- Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same.
- In Market visibility:
- Monitor in market visibility execution through the Merchandiser App reports - highlight issues and lead mitigation plans.
- Internal Communication:
- Extend product / service related campaigns internally conceptualization & and execution employee events as per the brief of HR team.
- Lead PR plan for circle.
Brand guidelines:
- Ensure all internal/external communication adheres to brand guidelines along with corporate brand SPOC.
- Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards.
Core Competencies, Knowledge, Experience:
- Strategic thinking and knowledge of fundamentals of brand building.
- Creative thinking.
- Collaboration.
- Process orientation.
- Analytical skills.
- Experience of 7-9 years in brand communications.
Must have technical / professional qualifications:
- MBA in Marketing is preferred.