Vodafone Idea - General Manager - Postpaid Acquisitions Marketing

Role : GM - Postpaid Acquisitions Marketing
Job Level/ Designation : M3
Function / Department : Marketing
Reports to : EVP-Postpaid Marketing
Location : Mumbai, Corporate
Job Overview & Purpose :

We are seeking a highly motivated, results-oriented professional to lead Postpaid Acquisitions Marketing. The ideal candidate will have a deep passion for driving sustainable growth through quality customer acquisitions, with a focus on both Retail and Digital channels.

This role demands a self-driven, analytical thinker with a collaborative mindset to deliver impactful acquisition programs in a fast-paced, competitive environment. You will play a critical role in scaling digital acquisitions, improving the customer acquisition mix, and driving revenue growth.
Job Purpose :
As a Postpaid Acquisitions Marketing Manager, you will be responsible for delivering the acquisition business goals, designing and executing customer acquisition initiatives, optimizing marketing programs, and collaborating across cluster & corporate teams to ensure successful execution. The role offers an exciting opportunity to drive growth in the acquisition process and shape the future of postpaid business.
Key Result Areas/Accountabilities :

- Design the acquisition marketing plans by channel and consumer segment. The plans include Postpaid Acquisition programs across Retail and Digital channels, ensuring alignment with overall business objectives.

- Develop and implement market-specific acquisition calendars and GTM plans to drive acquisition performance and revenue growth.
Marketing Programs for Retail Acquisition :

- Drive customer acquisition through owned & alternate Retail channels by designing and implementing programs for MNP, Prepaid-2-Postpaid, High Value Plans and Family.

- Collaborate with clusters to develop and launch targeted initiatives to enhance Walk-ins, conversions and increase retail channel performance.
Scale Digital Acquisitions :

- Lead efforts to achieve hyperscale acquisition growth through digital channels.

- Continuously optimize digital strategies (full-funnel) and implement agile marketing initiatives to enhance quality and efficiency (Cost per Activation) in customer acquisition.
Grow Acquisition Quality and Customer Onboarding :

- Identify opportunities to improve the quality of new customer acquisitions and boost Acquisition ARPU.

- Work closely with cross-functional teams to streamline the customer onboarding process, ensuring a smooth experience for new users.

Smart Campaigns for Sales :

- Design and manage campaigns for key revenue-generating initiatives, such as Premium Number, Pre2Post, and MNP.

- Collaborate with cross-functional teams (Finance, Retail) to ensure smooth implementation and impactful outcomes.
Key Performance Indicators :
- Gross Adds / Net Gross - Achievement vs. Target
- Customer Acquisition Quality (ARPU, long-term value, customer profile)
- Acquisition Mix (Pre2Post, MNP, Family)
- Digital (Neo) and Retail (new Stores & existing) Channel Performance
- Successful campaign execution and revenue growth
Core Competencies, Knowledge, Experience :
- Growth Mindset & Results Orientation : Focused on driving measurable outcomes and achieving aggressive growth targets.
- Quantitative Analysis & Data-Driven Decision Making : Strong analytical skills to assess performance, identify trends, and make informed decisions to optimize acquisition strategies.
- Cross-Functional Collaboration : Proven ability to collaborate effectively with cross-functional teams, including Marketing, Operations, Retail, and Digital channels, to drive results.
- Influencing & Communication : Strong communication and interpersonal skills, with the ability to influence stakeholders at all levels and drive change.
- Innovative Thinking : Constantly seeking new ways to drive customer acquisition and enhance performance across various channels.
- Commercial Acumen : Deep understanding of the telecom industry and the ability to develop effective strategies that align with business objectives.
Must have technical / professional qualifications :
- MBA with 5+ years of experience in sales, marketing, or customer acquisition, with a proven track record in driving successful acquisition programs
- Expertise in digital marketing and retail acquisition strategies
- Strong proficiency in using data and analytics to drive business decisions