Vodafone Idea - Postpaid Marketing Specialist

Role: Postpaid Marketing Specialist
Job Level/ Designation: M2
Function / Department: Marketing
Location: Mumbai
Job Purpose:
Achieve Revenue with the help of plans designed, upsell campaigns, promotional schemes and targeted offers, other usages and maintaining healthy realised rates.
Key Result Areas/Accountabilities:

- Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs.
- Conceptualize, Develop and implement Loyalty Schemes and plans for retention and Revenues.
- Campaign Management.
- Ensure profitability of Upsell and Customer communication tools.
- Design Competitively priced Commercial structure for Postpaid Products

- Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue.
- Migration of Subs to new plans with comprehensive Communication plan.
- Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes.
- Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market.
- Subs, Usage & Revenue Tracking.
- Daily, monthly tracking of key performance indicators at sub level.
- Design, conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience.
- Increase Visibility and Awareness in of Brands through the Postpaid Business.
- Design, Conceptualize along with Brand Team various communication models like Posters, banners, leaflets, other elements, etc.
- Contribute to the NPS & TNPS of the circle.
- Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.
Core Competencies, Knowledge, Experience:
- Excel/SAS/BI
- Analytics
- CLCM
Must have technical / professional qualifications:
- Post Graduate MBA with 3-5 years experience
- Analytical and Data crunching skills
- Communication and presentation skills
- Go to market