Cluster Visual Merchandiser

Key Responsibilities:

1. Visual Merchandising Execution

• Implement visual merchandising guidelines and seasonal campaigns across assigned stores.
• Ensure that windows, in-store displays, mannequins, and product presentations reflect brand standards.
• Adapt global VM directives to suit store layouts and customer profiles.
• Maintain store layouts and ensure proper product zoning, density, and focal points.

2. Store Visits & Audits

• Conduct regular store visits to assess and improve visual presentation quality.
• Provide feedback, coaching, and training to store teams on VM standards.
• Audit compliance with planograms and brand guidelines, documenting issues and corrective actions.

3. Coordination & Communication

• Act as the key liaison between the regional VM team and store operations.
• Coordinate with Store Managers, Area Managers, and Marketing teams to plan and execute launches, events, and promotions.
• Communicate effectively on new directives, product launches, and seasonal updates.

4. Training & Team Development

• Train store teams on visual merchandising techniques, display maintenance, and brand presentation.
• Support the development of in-store VM Champions to ensure daily upkeep.

5. Reporting & Analysis

• Prepare visual reports with photos and feedback after each store visit.
• Analyze store performance linked to visual changes and recommend improvements.
• Track competitor activities and provide insights on trends and opportunities