Wavemaker | Business Manager- Data And Analytics

Absolute Must

• 3-5 years of experience


• Digital analytics background – GA experience preferred exposure to Google marketing platform, google tag manager, google optimize. Good to have GCP and Big query


• SQL background (can learn adh and other products with this background)


• A/B testing experience


• Hands on analytics implementation experience


• Relevant Education: B.Sc Statistics, Data Science Courses


• Person needs to live and breathe - Data Science and Analytics

Nice to Have:

• Implementation expert of GA, A/B Testing


• Deloitte /PwC / Accenture / EY digital background – independent consulting


• Someone with global delivery centres, who has talked to the client, stakeholder management


• Working knowledge of Digital media platforms and plans

What Will The Person Do?

• Institutionalization of Digital measurement and analytics practice for brands


• Setting up of digital kpi’s both from a short term and long term standpoint



• Understanding of full funnel journeys especially for digital first brands


• Off platform and on platform attribution


• Understanding of outcomes and integrating it back into planning


• Understanding of platform audits and highlighting relevant action


• Defining tagging strategy both from a paid and on owned media lens


• CDP testing from an analytics standpoint

Learning And Growth

In 3 -6 Months

• Drive automation of Dashboards and Reporting along with larger GroupM team


• Establish set practices for driving measurement of KPIs along with Client Lead


• Test new measurement products


• Identify scope for improving paid campaigns toward data acquisition

In 6 month – 1 Year

• Become the Data Science Champion for the team !


• Platform led analytics for audience segmentation and analysis ( GBQ etc )


• Models to do digital attribution analysis



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• Analytics and modelling in terms of FPD segments (cltv , propensity to purchase)


• Variables affecting end KPI’s etc

More about Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

• deep knowledge we have of our clients’ business


• confidence to challenge what’s gone before


• the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.