Associate Program Marketing Manager

Education: Bachelors degree in a related field, or similar years of relatable experience

Experience: 3+ years experience in any of the following:

Digital marketing (email, programmatic, media channels), Digital campaign management,

Marketing Operations, Ad operations

Work time: 12PM to 9PM

Work Mode: Work from office

Overview:

The Associate Program Marketing Manager plays a key role on the Global Medscape program marketing team, responsible for developing, optimizing and delivering marketing campaigns and digital marketing assets that support direct-to-physician promotional programs (e.g. microsites, content destinations)

Main duties and responsibilities:

? Work autonomously to setup, launch and deliver campaigns accurately and efficiently

? Collaborate with Account Managers, Project Managers, and Business Intelligence teams to execute marketing tasks during the campaign setup.

? Learn and execute optimization techniques to live campaigns to ensure traffic goals and client KPIs are met

? Analyze campaign metrics/ data to closely monitor and adjust campaign ensuring smooth performance and delivery

? Follow Global documentation and guidelines provided to ensure best practices are followed

? Track portfolio of multiple campaigns and their optimizations daily

? Identify performance/ delivery issues and troubleshoot with internal teams to find a solution effectively and/or flag to Senior Manager for escalation

? Collaborate closely with Sales and Client facing teams to provide performance updates and insights

? Previous working experience in Digital Advertising/ Digital Marketing, Digital Ad Ops Campaign Management

? Experience working on projects timelines e.g. Workfront/ MS Project

? Proven ability to efficiently handle high volumes of standardized marketing tasks on a daily basis in a fast- paced evolving environment

? Excellent written and verbal communication skills

? Strong MS Excel, Access and Analytical skills

? Great attention to detail, highly organized and results- driven

? Proficient in Salesforce, Google Ad Manager, and Tableau is preferred

? Experience in Pharmaceutical Marketing is a plus