Category Sales Lead

o Strategy

black small square Review and manage consolidated category-wxise demand plans

black small square Lead the sales strategy and operations for the assigned category portfolio

black small square Lead the RTM execution strategy and ensure the success of the category executed over the next 3 years while collaborating with global and India sales strategy teams

black small square Monitor competitor activities in the channel / category providing insights to Marketing, Finance, Quality, Pricing etc

o Category-wise D&A

black small square Accountable for category-wise D&A

black small square Responsible for trade schemes design, deployment and tracking across channels

o Channel Management

black small square Launch innovative projects aimed at driving channel sales efficiency

black small square Execute All India channel programs

black small square Identify the key channels for the product range, determine the appropriate SKUs, and deliver distribution, assortment and visibility objectives across multiple markets and channels

o Stakeholder Management

External Collaborate with distributors and external vendors

Internal Work closely with Sales Channel Heads and RSMs, Coordinate with Supply chain, logistics and Commercial