Whirlpool - Marketing Manager - Branch Retail

Description:
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands.
The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.
In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.
Additional information about the company can be found at WhirlpoolCorp.com.
This Role In Summary:
Work closely with the RRMM, Director Retail Marketing and external stakeholders to improve the overall sellout of Whirlpool products through RE management, Trade marketing activities including visibility and activations.
Your Responsibilities Will Include:
- Manage retail and trade marketing function for the assigned geography.
- Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity.

- Manage external vendors to coordinate all trade marketing activities.
- Analyze the sell-out data and ideate new ways to improve sell-out.
- Gather market intelligence and provide insights to sales and marketing team to improve sell-out.
- Ensure visual merchandising coverage in the assigned geography.
- Coordination with the sales and category teams to ensure product availability at the shop floor.
- Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainers.
Key Deliverables:
- Channel wise Volume growth.
- Category wise % Share improvement.
- Visibility Audit scores.
- RE Productivity.
- Category Mix drive.
- VM Coverage.
Minimum Requirements:
- Education Qualification: MBA in Sales/Marketing.
- Experience: Minimum 4 years in Retail marketing/Sales.
Preferred Skills And Experiences:
- Data Analytics.
- Problem solving and decision making.
- Negotiation skills.
- Stakeholder Management.
- Team Management.
Connect with us and learn more about Whirlpool Corporation. See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. At Whirlpool Corporation, we value and celebrate diversity.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.