Marketing Automation Manager

Job Title: Marketing Automation Manager

Location: Full Time in Mumbai Office

Experience: 1 to 3 years

About White Globe:

White Globe is Asias leading Language Service Provider, empowering global brands with customised multilingual solutions across 350+ languages. As we expand our digital marketing footprint, we seek a results-driven Marketing Automation Manager to lead automation across email, social, CRM, and data-driven lead generation.

Role Overview:

As the Marketing Automation Manager, you will be responsible for end-to-end execution of automated marketing campaigns, leveraging email, social media, and CRM tools to nurture leads and drive conversions. Youll play a pivotal role in streamlining marketing operations and scaling outreach through intelligent automation.

Key Responsibilities:

• Build, execute, and optimise multi-step automated marketing workflows (e.g., email drip campaigns, lead scoring, retargeting).
• Manage email marketing platforms (e.g., Mailchimp, Zoho Campaigns, HubSpot), campaign creation, A/B testing, and analytics.
• Set up and monitor social media automation tools (e.g., Buffer, Hootsuite, Meta Business Suite) to drive consistent brand presence.
• Integrate automation strategies with CRM systems
  
  for seamless lead nurturing and data flow.
• Use lead intelligence tools like Apollo.io, RocketReach, and LinkedIn Sales Navigator for prospecting and outreach automation.
• Maintain and segment customer and lead databases, ensuring clean and actionable data.
• Collaborate with the content, sales, and design teams to ensure alignment of messaging and campaign goals.
• Track campaign KPIS and generate actionable insights to improve performance and ROI.

Key Requirements:

• 13 years of hands-on experience in marketing automation, email marketing, and CRM tools.
• Strong command of platforms like Mailchimp, HubSpot, Zoho, and others.
• Working knowledge of Apollo.io, RocketReach, or other B2B lead generation platforms.
• Familiarity with CRM systems and integration between marketing and sales pipelines.
• Ability to work with large datasets and build actionable segments.
• Proficiency in basic analytics and performance reporting (Google Analytics, campaign dashboards).
• A proactive mindset, passionate about automation, experimentation, and optimisation.

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Preferred Skills (Nice to Have):

• Knowledge of basic HTML for email customisation.
• Experience with B2B SaaS or professional services marketing.
• Exposure to SEO or PPC automation tools.

What We Offer:

• A fast-paced, innovation-driven environment with absolute ownership and impact.
• Opportunity to scale marketing operations for a global leader in multilingual communication.
• Professional development support and upskilling opportunities in AI-driven marketing.
• Fixed Compensation upto ?5 Lakhs plus attractive performance-based variablepay.

How to Apply:

Please share your resume (Word/PDF) with your first name, last name, and the position you applied for. Also include:

1 Portfolio with live website links

2 Brief note on AI tools used in design/development

3 Current & expected CTC

4 Notice period

Email: [HIDDEN TEXT]

Website: www.whiteglobe.co.in