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Job Description
Key Responsibilities:
1. Brand Communication Strategy (Master Narrative)
- Own the overall brand communication and storytelling strategy.
- Define the core narrative, belief system, and messaging pillars.
- Ensure the brand story evolves organically with culture, consumer context, and business priorities.
- Move beyond campaigns to always-on storytelling
2. Organic, Social & Influencer Communication
- Own organic social communication strategy across platforms (Instagram, YouTube, etc.).
- Shape content themes, narratives, and long-term story arcs.
- Lead influencer communication strategy:
How creators talk about the brand
What stories they tell
How authenticity and credibility are maintained
Ensure social and influencer content feels native, not advertising-led
3. Platform Translation (End-to-End)Translate the core brand story across:
- Social & influencer
- Campaigns
- Website & Content pages
- E-commerce brand pages
- Quick commerce
- CRM touchpoints
4. Writing & Craft Leadership
Be strongly hands-on with writing and editing when required:
- Brand narratives
- Manifestos, campaign thought-starters
- Key social or influencer directions
- Elevate the quality of writing across teams and agencies
- Set high standards for storytelling, tone, and cultural relevance
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- Act as the final authority on brand voice and tone
- Build and evolve brand communication frameworks as the brand scales
- Ensure consistency across teams, platforms, and partners without making the brand rigid
6. Agency & Team Leadership
Lead and partner with:
- Creative agencies
- Content and influencer agencies
- Internal brand, content, and social teams
- Write strong briefs rooted in consumer insight and culture
- Mentor and guide brand team members
Ideal Background:
Senior brand strategy or content strategy roles in top creative / brand agencies (planning or strategy).
Experience leading communication for D2C, large consumer or culturally relevant brands.
Strong grounding in consumer behaviour, culture, and storytelling Proven ability to move from insight narrative platform execution
Skills
D2CBrand CommunicationStorytelling StrategyBrand StrategyBrand Communication StrategyBrand Voice CustodianshipCommunication For D2CWriting & Craft LeadershipIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
About Company
"WE IDENTIFY EXCEPTIONAL TALENT THAT ENABLE OUR CLIENTS TO MAKE THE IMPOSSIBLE, POSSIBLE" We understand that our clients operate in a challenging and ever shifting landscape – an environment where the focus is on creating shareholder value through continuous disruptive innovation. In other words – “making the impossible, possible”. For such organisations, the talent they target is critical to their success. Such talent is rare, and everyone wants them. The process of identifying and convincing such talent to consider new opportunities on our client’s behalf is where our expertise lies.
Previously known as Corporate Solutions, Winfort was formed in 1996 and have been working with leading organisations across various industry verticals globally. We mainly focus on the middle and senior management positions and we primarily head hunt on behalf of our clients. Our clients are leaders – defined not just by size, but in terms of innovation and a desire to exploit the landscape within their sectors. A lot of them are prominent brand names. We are equally passionate about our client centric approach, and of making a tiny contribution towards maximising shareholder value for our clients.
Our clients are leaders – defined not just by size, but in terms of innovation and a desire to exploit the landscape within their sectors. A lot of them are prominent brand names. We are equally passionate about our client centric approach, and of making a tiny contribution towards maximising shareholder value for our clients.
We are particular and transparent when choosing to work with clients and are normally amongst the top 3 vendors in most of our client organisation. Where we are not able to add value, we withdraw gracefully in order to focus our resources on clients with whom we can work strategically and contribute value. This passionate, strategic client centric approach along with our seamless execution is the reason that most of our new business comes through client referrals. It also helps us win client awards.
Our organisation is underpinned by five core philosphies. Just as with clients, we are equally passionate about our employees and the environment we need to create for them to be successful. Since we are a growing organisation, we are equally hungry for exceptional talent ourselves – people who are looking for an exciting and challenging environment in order to grow and be amongst the best.
So whether you want to work with us or for us, please do contact us and let’s explore possibilities together.
We Lead. We Collaborate. We Deliver. We are Winfortians.
And we would look forward to welcoming you to #comebeawinfortian or a collaborative partner to our services.
We understand that our clients operate in a challenging and ever shifting landscape – an environment where the focus is on creating shareholder value through continuous disruptive innovation. In other words – “making the impossible, possible”.
For such organisations, the talent they target is critical to their success. Such talent is rare, and everyone wants it. The process of identifying and convincing such talent to consider new opportunities on our client’s behalf is where our expertise lies.
Winfort was formed in 1996 and has been working with leading organisations across various industry verticals globally. We focus mainly on middle and senior management positions.
Important dates & deadlines?
Application Deadline
06 Mar 26, 04:23 PM IST
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