Digital Marketing Automation Analyst

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 9 months ago
3-7 years
All India
Work from Office

Posted: 9 months ago
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Applicants: 98+
Job Description
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Job Description

    About the Job:
    As a Digital Marketing Analyst at World Business Lenders (WBL), you will play a crucial role in supporting the marketing initiatives of the company. Your primary responsibility will be to utilize your expertise in HubSpot automation, email marketing, and tracking conversions using Google Analytics and Ads to drive targeted engagement and facilitate data-driven marketing decisions.
    Responsibilities:
    - Monitor and analyze lead quality to enhance campaign performance.
    - Optimize and execute email marketing campaigns to improve customer engagement.
    - Assist in ongoing email marketing initiatives, including A/B testing and automation.
    - Create and manage marketing campaigns along with audience segmentations.
    - Utilize HubSpot for campaign automation, workflow creation, and data analysis.
    - Track and report conversion metrics using Google Analytics and Ads to measure ROI.
    Requirements:
    - Possess a minimum of 3 years of experience in digital marketing, focusing on email marketing.
    - Demonstrate a strong proficiency in HubSpot automation and campaign management.
    - Have hands-on experience in tracking conversions through Google Analytics and Google Ads.
    - Ability to analyze data and offer actionable insights for enhancing campaigns.

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    - Experience in audience segmentation and implementing targeted marketing strategies.
    - Detail-oriented with an analytical mindset and excellent communication skills.
    - Candidates residing in LATAM, Turkey, or India will be considered.
    Benefits:
    - Paid Time Off
    - Work From Home
    - Consultancy/Contract position,

Skills

TestingData AnalysisGoogle AnalyticsAudience SegmentationCampaign ManagementEmail MarketingHubSpot AutomationTracking ConversionsCommunication SkillsGoogle AdsTargeted Marketing Strategies

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Important dates & deadlines?

Application Deadline

23 Oct 25, 11:59 AM IST

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