Digital Marketing Manager

Key Responsibilities

Demand Generation & Outreach

• Identify, research, and generate high-quality B2B leads across industries and target accounts.
• Connect with CXOs, founders, and senior decision-makers via LinkedIn and other professional platforms.
• Build and maintain prospect lists and pipelines using CRM and outreach tools.

Performance Marketing (Paid Campaigns)

• Assist in planning, launching, and optimizing paid campaigns on platforms like Google Ads, LinkedIn Ads, and Meta.
• Help refine targeting, messaging, and creatives to improve lead quality and conversion rates.
• Research new audience segments, platforms, and growth opportunities for B2B demand generation.

Email & Nurture Marketing

• Support execution of email marketing campaigns and automated drip sequences for B2B prospects and decision-makers.
• Assist with contact segmentation, personalization, and A/B testing of email campaigns.
• Monitor engagement metrics such as open rates, click-through rates, and conversions to improve campaign effectiveness.

Event & Partnership Support

• Assist in planning, coordinating, and executing webinars, conferences, and industry events.
• Support outreach to partners, speakers, and attendees before and after events to maximize participation and lead capture.
• Help track event performance, attendee engagement, and post-event follow-ups.

Analytics & Reporting

• Track and analyse growth and demand generation performance using CRM, marketing automation, and analytics tools.
• Collaborate with content, design, and sales teams to align messaging and campaigns with performance data.

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Required Skills & Qualifications

• Strong interest in B2B growth marketing, lead generation, and demand creation.
• Comfortable with LinkedIn outreach, email tools, and CRM platforms.
• Familiarity with paid advertising platforms (Google Ads, LinkedIn Ads, Meta) is a plus.
• Good communication skills and confidence in engaging with senior stakeholders.
• Organized, detail-oriented, and able to manage multiple initiatives simultaneously.
• Prior internship, coursework, or certification in digital, growth, or performance marketing preferred.
• Focus on account-based marketing
• IT or consulting background
• Ai SEO Traffic Increase strategies
• 30-40 qualified leads from USA per month
• LinkedIn ads and Google ads