Growth Marketing Manager (Remote Full-time Required US Hours Overlap)

Why XBE

Heavy materials, logistics, and construction are changing fast, and XBE is building the system of action for operators who dont want to wait for the market to catch up.

At XBE, marketing isnt a thin external wrapper around the product. It sits close to product, close to sales, and close to the real operational problems our customers face every day.

Were also building marketing differently. We believe a small number of exceptional people, equipped with the right systems and AI, can accomplish what traditionally required a much larger team. Were putting that idea into practice inside our own go-to-market organization. Thats where you come in.

The Role

XBE is looking for a Growth Marketing Manager to join the VP of Marketing as the second member of our internal marketing team. The mandate is deceptively simple: help us create significantly more demand — and significantly increase what our marketing team is capable of doing. How you accomplish that will be much broader.

Youll help conceive and execute inbound and outbound campaigns. Youll turn ideas into content. Youll help operationalize work that happens ad hoc today. Youll use AI, automation, our CRM, and Agent XBE to create leverage. Youll support events, launches, sales enablement, our website, and whatever else becomes important as the company evolves.

This is not a role where youre inheriting a mature marketing machine and taking responsibility for one piece of it. Youre helping build the machine.

Youll work closely with the VP of Marketing on strategy and priorities, but you will be expected to take an idea and run with it. Once were aligned on the outcome, you should be comfortable figuring out how to get there.

Because this is a remote role and our working hours may not completely overlap, that autonomy matters. We arent looking for someone who needs a task list to create momentum. We want someone who knows how to move independently, communicates clearly, asks great questions when something is unclear, and keeps work moving.

What Youll Do

Create Demand

Help build, launch, measure, and improve campaigns designed to create market interest and generate new opportunities for XBE. That includes both inbound and outbound, with a strong emphasis on account-based marketing. Were actively testing what works. You wont inherit a rigid channel playbook. Youll help us develop it.

• Turn market opportunities, product developments, sales insights, and ideas into campaigns.
• Help develop targeting, segmentation, messaging, personalization, and follow-up strategies.
• Work across inbound and outbound channels rather than specializing in only one.
• Track whats generating response, identify what isnt, and help us iterate quickly.
• Look constantly for new ways to reach the right accounts and create demand.

Create Content

XBE has access to something most marketing teams dont: Agent XBE, our own AI capabilities, plus external agency support. Your job isnt to personally write, design, and produce every asset. Your job is to help turn that leverage into a consistently strong content engine.

• Help develop ideas and translate them into market-facing content across campaigns and channels.
• Use Agent XBE and other AI tools to accelerate content development and production.
• Review and refine content to ensure it sounds, looks, and feels like XBE.
• Help maintain and evolve our brand voice as the company grows.
• Manage content workflows so good ideas dont get stuck waiting to become finished work.
• Contribute directly when thats the fastest or best way to get something across the finish line.

You dont need to be a professional designer or video editor. But strong visual instincts — and experience with tools like Canva, image generation, or basic video production — will make you more dangerous here.

Create Leverage

We dont want to solve the same marketing problem manually ten times. When something works, youll help turn it into a system. Youll work with our CRM, Agent XBE, AI tools, automation, and lightweight development to make a small marketing team capable of dramatically more. That could mean automating a workflow, improving how we personalize an ABM campaign, vibe coding an internal tool, creating a better content production system, improving follow-up after a campaign, or solving a problem we havent encountered yet.

The specific tools will change. The mindset shouldnt. Repeated manual work is a system waiting to be built.

Support the Rest of the Marketing Engine

Growth wont happen in a single lane, and neither will this job. Youll also contribute across:

• Website and landing page management
• Sales enablement
• Product and feature launches
• CRM and marketing systems
• Analytics and reporting
• Content distribution
• Event planning and support
• Campaign and event follow-up
• Marketing agency coordination
• New experiments and channels

Events remain an important part of XBEs marketing motion. Depending on your location, you may not attend them physically. Your role will be making the machine around them work: messaging, promotion, registration, campaigns, materials, lead management, follow-up, coordination, and everything that helps turn an event into a growth opportunity.

What Success Looks Like

We will ultimately judge this role by two things:

1. Marketing creates more demand.

Youre part of building campaigns, content, and systems that materially increase the market response XBE generates and contribute to the creation of new pipeline. You wont individually own a sales pipeline number. Creating demand is a shared effort across marketing and sales. But you should care deeply about whether the work youre doing is actually creating response.

2. Marketing becomes dramatically more capable.

Were not hiring another person because we simply want twice the capacity. Were building toward 10x. Work that happens manually becomes automated. Ideas get to market faster. Campaigns become easier to launch and iterate. Content production becomes more systematic. Follow-up gets better. Things stop falling between the cracks. Most importantly, the marketing team becomes capable of doing things that werent possible before you arrived.

What You Bring

Were intentionally not writing a long checklist of software, certifications, industries, or years of experience. Were much more interested in what youve done and how you think. You likely have a few years of professional marketing experience and can demonstrate that youve already started building things rather than simply participating in them. We want to see:

• Marketing content youve helped create and an ability to explain why you made the choices you did.
• Experience helping build and execute real marketing campaigns.
• A strong understanding of account-based marketing and how marketing and sales work together to create demand.
• Real fluency with AI. You dont just prompt ChatGPT; you experiment, build, automate, and find new ways to make yourself more capable.

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  Get Hired
• At minimum, experience experimenting with vibe coding or using AI to build things you couldnt traditionally build yourself.
• Strong editorial judgment and an ability to distinguish great content from content that merely fills a calendar.
• Enough visual instinct to recognize polished, on-brand work.
• Comfort learning new systems and technology quickly.
• Excellent written communication.
• High curiosity and a habit of asking thoughtful questions.
• The ability to create momentum without someone constantly checking on you.

Even Better If...

You have experience with any of the following:

• Account-based or named-account campaigns
• Outbound prospecting
• Sales or cold calling
• CRM and marketing automation
• Website or CMS management
• Graphic design or Canva
• AI image generation
• Video editing or production
• Events
• Analytics
• Startups or small teams where the playbook was still being written

Industry experience isnt important to us. The ability to learn quickly is.

The Kind of Person Who Thrives Here

• You are unusually curious. When you dont understand something, you ask. When you see something that doesnt make sense, you investigate. When you encounter a problem, your instinct isnt to wait for someone to assign the next step. You figure things out.
• Youre equally comfortable discussing why we should run a campaign and then getting into the details required to actually launch it. You care about quality, but you dont confuse perfection with progress. You like technology and actively experiment with new ways of working. Youre willing to try things that might not work, measure what happens, learn, and try again.
• You communicate exceptionally well because you understand that autonomy without alignment is just chaos. And you want responsibility earlier in your career than most companies are willing to give you.

This Role Isnt for Everyone

If youre looking for a mature marketing organization with established channels, narrowly defined responsibilities, multiple layers of management, and a playbook waiting for you, this probably isnt the right role. Our expectations are high. Youll be joining a small marketing function inside a fast-moving company. Priorities will change. Youll encounter problems you havent solved before. There will be times when the answer isnt documented because were figuring it out for the first time. You will have to think.

But with that comes an unusual amount of trust, autonomy, exposure, and opportunity. Youll work directly with the VP of Marketing. Youll work close to product and sales. Youll see how decisions get made. Youll experiment with AI and go-to-market systems at a level most marketers wont encounter this early in their careers. And youll have a meaningful hand in determining what the marketing organization eventually becomes.

For the right person, this is not a job where you spend the next few years waiting for someone to give you more responsibility. Its a chance to show us what you can do with it.