Xerago - Specialist - Marketo Campaign

- We are looking for a highly skilled and certified Marketo Campaign Specialist to join our Marketing Operations team.
- The ideal candidate will have strong hands-on experience in Marketo and be responsible for end-to-end campaign execution, data management, reporting, and automation workflows.
- This is a key role in driving demand generation and marketing automation excellence across regions.
Key Responsibilities:
- Design, build, and manage end-to-end Marketo campaigns including emails, landing pages, forms, and smart lists.
- Collaborate with demand generation, product marketing, and sales teams to support campaign execution and lead nurturing workflows.

- Manage segmentation, scoring, and lifecycle stages to optimize campaign performance and conversion rates.
- Monitor campaign metrics, analyze results, and create detailed reports and dashboards to improve future campaigns.
- Ensure data accuracy, compliance (GDPR, CAN-SPAM), and integration between Marketo and CRM systems (preferably Salesforce).
- Maintain campaign calendars and ensure timely execution aligned with the overall marketing strategy.
- Continuously optimize workflows and templates for better efficiency and performance.
Required Skills & Qualifications:
- 5-7 years of hands-on experience in Marketo as a core marketing automation tool.
- Must be a Marketo Certified Expert or Specialist.
- Strong understanding of B2B marketing, lead generation, and customer journey mapping.
- Proficient in HTML/CSS for email and landing page customization.
- Experience with CRM tools like Salesforce is a must.
- Strong analytical skills with experience in campaign performance tracking and reporting.
- Excellent communication, project management, and collaboration skills.