Senior Performance Marketing Manager

Senior Performance Marketing Manager

Experience: 812 Years

Location: Bengaluru, Karnataka

Department: Marketing

Reports to: Head of Marketing / CMO

Job Summary

We are seeking a seasoned Performance Marketing Manager with 812 years of experience to lead our digital acquisition strategy across paid channels. You will:

- Drive growth and scale campaigns

- Manage large digital budgets with a strong focus on ROI

- Play a strategic role requiring deep expertise in performance marketing platforms, data analytics, team leadership, and cross-functional collaboration

Experience & Background

- Minimum 8 to 12 years of hands-on experience in performance/digital marketing

- Prior experience in a VC-funded startup or high-growth environment based in Bengaluru or similar markets

Proven success managing and scaling paid media campaigns across multiple channels such as:

- Google Ads

- Facebook/Meta

- LinkedIn

- Twitter

- Programmatic DSPs

- Experience managing large marketing budgets (5 Crores+ / \$700K+ annually) with demonstrated ability to optimize spend for maximum ROI

- Track record of growing customer acquisition (CAC) and improving lifetime value (LTV) of users/customers

- Experience in B2C, B2B SaaS, eCommerce, fintech, or related domains preferred

Technical Skills & Tools

- Expert-level proficiency in:

- Google Ads (Search, Display, YouTube)

- Facebook Business Manager / Meta Ads Manager

- LinkedIn Campaign Manager

- Programmatic advertising platforms (DV360, The Trade Desk, etc.)

- Strong data analytics skills with tools like:

- Google Analytics / GA4

- BI tools (Power BI, Tableau, Looker)

- SQL or data querying (preferred)

- Experience with attribution modeling and multi-touch attribution frameworks

- Familiarity with marketing automation and CRM platforms such as HubSpot, Salesforce, Marketo

- Knowledge of SEO fundamentals and integration with paid media strategies

- Hands-on experience running A/B tests and conversion rate optimization (CRO) experiments

Leadership & Strategy

- Demonstrated ability to lead and mentor a team of marketers, freelancers, or agencies

- Capable of defining and owning end-to-end performance marketing strategy aligned with company growth goals

- Strong collaboration skills to work cross-functionally with Product, Sales, Creative, and

Analytics teams

- Experience building data-driven dashboards and communicating actionable insights to senior leadership

- Ability to thrive in a fast-paced, ambiguous startup environment and adapt quickly

Soft Skills

- Strategic thinker with excellent problem-solving skills

- Strong communication and interpersonal skills

- Results-oriented mindset with obsession for data and ROI

- Ability to influence without authority and manage multiple stakeholders

- Self-starter with high ownership and accountability

Educational Qualification

- Bachelors degree in Marketing, Business, Statistics, or related field

- MBA or relevant postgraduate degree preferred but not mandatory