Seo Analyst

Role & responsibilities

1 Keyword Research

They find what people are searching for.

Tasks include:

• Finding high-volume keywords
  
• Checking competition level
  
• Identifying search intent (informational, transactional, etc.)
  
• Choosing profitable keywords
  

Example:
If a business sells shoes, an SEO expert may target:

• best running shoes
  
• buy sports shoes online
  
• cheap sneakers near me
  

2 On-Page Optimization

They optimize website pages so search engines understand them better.

They work on:

• Title tags
  
• Meta descriptions
  
• Headings (H1, H2)
  
• Content structure
  
• Image alt text
  
• Internal links
  
• URL structure
  

They ensure content answers user questions clearly and thoroughly.

3 Content Strategy & Creation

SEO people:

• Plan blog topics
  
• Create content calendars
  
• Update old content
  
• Improve thin or weak content
  
• Optimize for featured snippets
  

Sometimes they write content themselves, or they guide content writers.

4 Technical SEO

They fix technical issues that affect rankings.

This includes:

• Improving website speed
  
• Making site mobile-friendly
  
• Fixing broken links
  
• Creating XML sitemaps
  
• Optimizing crawl budget
  
• Adding schema markup
  
• Ensuring HTTPS security
  

They may work with developers for this part.

5 Link Building (Off-Page SEO)

They increase website authority by getting backlinks.

Methods include:

• Guest posting
  
• Outreach emails
  
• Digital PR
  
• Broken link building
  
• Creating link-worthy content
  

More high-quality backlinks = more trust in search engines.

6 Local SEO (For Local Businesses)

For local companies, SEO people:

• Optimize Google Business Profile
  
• Build local citations
  
• Collect customer reviews
  
• Optimize location pages
  

This helps businesses show up in near me searches.

7 SEO Audits

They analyze websites to find problems.

They check:

• Technical errors
  
• Content gaps
  

• Looking to get Placed? Try our Placement Guarantee Plan

  Get Hired
  Keyword opportunities
  
• Backlink profile
  
• Competitor analysis
  

They then create improvement plans.

8 Competitor Research

SEO specialists analyze competitors:

• What keywords they rank for
  
• Their backlinks
  
• Their content strategy
  
• Their traffic sources
  

Then they create better strategies.

9 Tracking & Reporting

They track performance using tools like:

• Google Analytics
  
• Google Search Console
  
• Ahrefs
  
• SEMrush
  

They measure:

• Traffic growth
  
• Keyword rankings
  
• Conversions
  
• Click-through rate (CTR)
  
• Bounce rate
  

They report results to clients or company management.

10 Continuous Optimization

SEO is never done.

SEO people:

• Update content regularly
  
• Adjust strategy after algorithm updates
  
• Improve underperforming pages
  
• Test new keywords
  

Preferred candidate profile

1. Demonstrate comprehensive understanding of traditional and AI-driven search engine algorithms, ranking factors, and the evolving search landscape 2. Possess experience with international and multilingual SEO, managing websites across different regions with knowledge of hreflang implementation and geo-targeting 3. Understand AI-generated search experiences and optimization strategies for platforms like Google SGE, Bing Chat, Perplexity, and other generative AI search engines 4. Capable of optimizing content for voice search, featured snippets, People Also Ask sections, and zero-click searches 5. Skilled in implementing structured data (Schema.org) to enhance search appearance and enable rich results 6. Experience with Core Web Vitals optimization and understanding of how page experience signals impact rankings 7. Strong analytical mindset with ability to interpret complex data sets and translate insights into actionable strategies 8. Excellent written and verbal communication skills with ability to explain technical concepts to non-technical stakeholders 9. Proven track record of improving organic visibility, traffic growth, and conversion rates through data-driven SEO strategies 10. Ability to manage multiple client projects simultaneously while maintaining quality and meeting deadlines 11. Experience in creating high-quality backlink strategies focused on relevance and authority rather than quantity