Head Of Influencer Marketing

About YAAS!

At YAAS!, we help brands transform into creators. Our content drives 400M+ views every month and weve partnered with leading brands like Zepto, Zerodha, Cleartrip, GoKwik, Vodafone-Idea and Zoho. We handle everything - scripting, shooting, acting, AI avatars, editing, uploading and beyond. Founded by some of Indias leading creators, YAAS! is powered by a hotshot team that comprises the best talent in the industry and a buzzing, high-energy work environment.

Role Overview:

Were now looking for someone to head influencer partnerships - a leader who builds strong networks, drives impactful collaborations and makes campaigns deliver results. You will develop and lead influencer-centric strategies that amplify Yaas channels, expand reach and foster brand traction via creative influencer partnerships.

Key Responsibilities:

• Establish, expand and continuously maintain a dynamic repository of Micro, Nano, and Macro influencers across diverse content niches, ensuring on-demand activation of collaborations.
• Design and lead influencer marketing strategies aligned with client channel objectives, subscriber growth, and engagement targets.
• Continuously Identify, vet, onboard and nurture influencer talent - ensuring relevance, credibility, and alignment with brand values.
• Oversee end-to-end influencer campaigns, from outreach and negotiations to contracting, execution and performance tracking.
• Lead high-stakes negotiations to deliver cost-effective yet high-impact collaborations, balancing ROI with long-term relationship building.
  
• Define and monitor campaign KPIs (reach, engagement, subscriber growth, conversions), leveraging insights to refine strategy and maximize impact.
• Work closely with account management and creative teams to ensure influencer efforts are seamlessly integrated into channel growth strategies.
• Stay ahead of content, platform and influencer marketing trends to keep Yaas and its clients at the cutting edge.
• Mentor and lead a team of influencer marketing managers/executives, setting best practices, processes, and a high-performance culture.

Qualifications:

• 4-8 years of proven experience in influencer marketing, ideally at creative agencies or large/high-growth consumer brands - managing influencers across diverse niches.
• Comes with a strong, ready-to-activate network of Micro, Nano, and Macro influencers across categories.
• Proven track record of owning large influencer marketing budgets with full accountability for outcomes and P&L.
• Exceptional negotiation skills with a demonstrated ability to optimize costs without sacrificing quality or impact.
• Experience in building, leading and scaling high-performing teams.
• Strong analytical mindset paired with creative problem-solving capabilities.
• In-depth understanding of social media marketing and evolving platform trends.

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Why should you join

A leadership seat At YAAS! sets you on a trajectory toward unmatched career outcomes:

• Competitive Leadership Compensation - Rewards that reflect the scale of your impact.
• Ownership - At YAAS! leadership means true ownership. Youre empowered to drive outcomes your way.
• Strategic Influence - A seat at the table to shape impactful vision, strategy and growth.
• Access to Top Talent - Work with and mentor some of the brightest minds in content, tech, and marketing.
• Exposure - As a leader here, youll work directly with CXOs from unicorns and some of the worlds greatest companies as your clients.
• Thriving Environment - Step into a buzzing, fast-moving ecosystem