AI Search & AEO Content Systems Lead

About Yellow Pebble

Yellow Pebble is a New York based strategic marketing partner for global B2B technology companies.

As AI changes how buyers research, compare, and decide, were building a new capability focused on AI Search Optimization (AEO / LLMO) - helping B2B tech brands show up inside AI answers, not just traditional search results. This role sits at the center of that effort.

The Role: AI Search & Technical Content Systems Lead (Part-Time, Contract)

Were looking for a hands-on operator who can design and run content systems that rank in AI search.

Youll be responsible for building and executing highly niche, technical content engines that perform across:

• AI-driven search (ChatGPT, Perplexity, Gemini, Copilot)
• Answer Engine Optimization (AEO)
• Conventional SEO (as a supporting layer)

Performance is reviewed weekly against clearly defined KPIs.

What Youll DoBuild AI Search Content Systems

• Design repeatable content frameworks optimized for AI retrieval, citation, and summarization
• Create topic clusters that establish technical authority, not surface-level coverage
• Structure content to be machine-readable, extractable, and reference-worthy by LLMs

Produce & Scale Technical Content

• Plan and oversee production of deep, niche technical blogs
• Ensure content maps directly to:
• High-intent buyer questions
• Product capabilities
• Real technical workflows and use cases
• Maintain consistency and quality as output scales

Optimize for AEO + SEO

• Optimize content for:
• AI answer inclusion
• Featured answers and summaries
• Traditional organic rankings where relevant
• Monitor how content appears in AI tools and adjust structure, depth, and framing accordingly

Own Performance & Iteration

• Define KPIs tied to visibility, ranking, citation, and buyer relevance
• Review performance weekly and iterate aggressively
• Kill what doesnt work. Double down on what does.

Collaborate with Strategy & Creative

• Work closely with Yellow Pebbles strategy, design, and GTM teams
• Ensure content aligns with client positioning, ICPs, and sales narratives
• Translate complex technical inputs into authoritative, AI-friendly content

What You Bring

• 3+ years in technical content, SEO, AEO, or search-driven growth
• Proven experience building content systems, not just writing posts
• Deep understanding of how AI search engines retrieve, rank, and synthesize content
• Comfort working with complex B2B products (AI, data, infra, SaaS, dev tools, platforms)
• Ability to operate independently, move fast, and be accountable to results
• Strong opinions, backed by testing and data

Role Details

• Type: Contract
• Location: Remote
• Growth: Scales based on performance
• Reviews: Weekly KPI-based performance reviews
• Mindset: Execution > theory. Results > activity.

Why This Role Matters

AI is becoming the first stop for B2B buyers.

The brands that win wont be the loudest, theyll be the most referenced.

This role is about building the systems that make that happen.