Manager - Brand Marketing

Description:

Responsibilities

- Own the positioning, brand identity and communication across all channels.

- Create unique messaging for the brand and activate traditional media (TV/Radio/OOH) /Digital throughout the year.

- Work with in-house/ external designers to produce materials of visual impact and within brand guidelines.

- Improving the usability, design, content and conversion of the assets prepared for social and digital.

Marketing Analytics:

- Understanding of how digital marketing domains work for category and preparing the roadmap for Digital marketing for the category basis that Generating reports for digital marketing campaigns using data-based analytics tools and also presenting this data in an easy-to-understand format.

- Social Media: Run the social media channels of Shopsy. Activate brand throughout the year using influencers or other social media levers.

Qualifications & Experience:

- Ability to translate complex business and consumer tasks into brand propositions with deep consumer connect

- Ability to independently craft brand architecture and strategy playbooks

- Be comfortable with both creative and business dimensions of marketing

- Comfortable to strategize and execute large scale branding and marketing communication campaigns

- Think about brand beyond communication and develop a holistic brand experience from packaging to after sale service across consumer touch points

- Understand the partner eco-system to bring the right business partners to a project and help nurture those relationships

- Minimum 6+ years of experience in a core brand management profiles having managed a complete brand development lifecycle from brand development to GTM

- Understanding of different media vehicles, experience of working with agencies

- Worked on influencer marketing campaigns.

- Project management/organisational skills.

- Educational background Graduation, MBA from premium institutes