Yes Madam - Manager - D2C Performance Marketing - IIT/NIT/BITS

Job Title: D2C Performance Marketing Manager.
Location: Noida.
Company Overview: Yes Madam is a leading at-home beauty and wellness service provider.
:
- We are transforming the way customers experience beauty by offering personalized at-home salon and spa services.
- As we have launched our direct-to-consumer (D2C) business, we are seeking a data-driven.
- Performance Marketing Manager to lead our paid media efforts across digital channels and marketplaces like Amazon, Flipkart, and QCommerce Platforms.
Position Overview:
- The D2C Performance Marketing Manager at Yes Madam will be responsible for managing and optimizing campaigns across paid digital channels (Google, Facebook, Instagram) and marketplaces (Amazon, Flipkart, Zepto & Blinkit).
- You will drive the full customer lifecycle from acquisition to retention, focusing on improving ROAS, customer lifetime value, and scalability.
- The ideal candidate will have experience managing both digital and marketplace campaigns, with a passion for D2C marketing and strong analytical skills.
Required Qualifications:
- Education: A degree in engineering, preferably from prestigious institutions such as IIT, NIT, Tier 1 college.
Analytical & Problem-Solving Skills:
- Deep understanding of product marketing metrics, customer behavior analytics, and marketing ROI.

- Work closely with design and creative teams to develop high-converting ads for both digital and marketplace channels.
- Conduct A/B tests on creatives, landing pages, and targeting to continuously improve campaign performance.
Marketplace Campaigns:
- Develop and optimize marketing strategies for marketplace platforms like Amazon, Flipkart, and QCommerce Platforms, focusing on product visibility ranking, and sales growth.
- Utilize marketplace-specific tools and strategies to drive traffic, enhance product discoverability, and increase conversions.
- Analyze marketplace performance, identifying opportunities for growth and improvement.
Analytics & Reporting:
- Track, analyze, and report on key performance metrics (CAC, LTV, ROAS, conversion rates, etc) for both digital channels and marketplaces.
- Provide actionable insights to continuously optimize campaign performance.
- Use tools such as Google Analytics, Facebook Business Manager, and marketplace analytics dashboards for detailed reporting and decision-making.
Customer Insights & Segmentation:
- Utilize customer data to develop segmentation strategies, delivering personalized experiences across digital and marketplace channels.
- Implement lifecycle marketing techniques like retargeting, cross-selling, and upselling to maximize customer retention and lifetime value.
Collaboration & Stakeholder Management:
- Collaborate with external agencies, vendors, and marketplace representatives to execute media buys and optimize campaigns.
- Partner with product and tech teams to ensure smooth tracking and reporting.
- Stay updated on industry trends, platform updates, and new tools to stay ahead of competitors.
Key Requirements:
Experience:
- 5-8+ years of experience in performance marketing, with a strong background in D2C brands.
- Hands-on experience managing paid campaigns on digital platforms (Google, Facebook, Instagram) and marketplaces (Amazon, Flipkart, QCommerce Platforms) is a must.
- Proven track record of scaling D2C businesses and driving growth through performance marketing.
Technical Skills:
- Proficiency in Google Ads, Facebook Ads Manager, Amazon Ads, Flipkart and QCommerce Platforms marketing tools, and Google Analytics.
- Strong analytical skills with experience in data-driven decision-making and optimization.
- Experience with A/B testing, CRO, and customer segmentation.
Other Skills:
- Excellent communication skills, with the ability to collaborate cross-functionally.
- Highly organized and capable of managing multiple tasks simultaneously.
- A growth mindset and passion for learning about new industry trends and tools.
- Strong problem-solving and creative thinking skills to drive innovation.
Bonus Points:
- Experience in beauty, wellness, or fashion industries.
- Knowledge of influencer marketing, affiliate marketing, or partnerships.
- Experience with CRM tools and lifecycle- marketing.