Account Base Marketing

Location: Delhi NCR | Type: Full-time | Experience: 35 years (Healthcare/Diagnostics domain preferred)

At Market Size and Growth, we power brand narratives in the fast-evolving healthcare and diagnostics space. Our flagship diagnostic lab, Yoda Labs is known for cutting-edge genome testing and accuracy, and we work across a portfolio of progressive healthcare brands. With the Indian diagnostics market projected to reach USD 25 billion by 2028, this is a high-impact opportunity for a content creator to shape narratives in a space thats doubling in size and innovation.

Objectives of this role

We are seeking a strategic, data-driven, and creative Account-Based Marketing (ABM) Specialist to drive personalized marketing campaigns targeted at high-value accounts. This role is ideal for someone who thrives at the intersection of marketing, sales, data analysis, and strategic planning. The ideal candidate will be responsible for end-to-end ABM execution, from identifying target accounts to optimizing campaign performance.

• Lead Generation: Use cold emails, LinkedIn messaging, and other digital platforms to identify, engage, and qualify high-potential leads for B2B campaigns.
• Market Research: Utilize tools like ZoomInfo, Lusha, and Apollo to gather market insights, identify prospects, and continuously expand the lead pool.
• Campaign Execution: Execute and manage B2B lead generation campaigns, ensuring efficient tracking, follow-ups, and overall lead engagement.
• CRM Management: Maintain and update CRM systems, ensuring that all lead details, interactions, and conversion rates are accurately recorded and tracked.
• Data Quality & Accuracy: Conduct regular checks and validation of contact details to ensure high-quality data is used for outreach, improving campaign efficiency.

Skills & Tools:

• Lead Generation Tools: ZoomInfo, Lusha, Apollo, Hunter.io, LinkedIn Automation.
• CRM Tools: Proficiency in HubSpot, Salesforce, and Clearbit for tracking leads and data management.
• Communication Tools: Strong written communication for cold emails and LinkedIn outreach.
• Data Management: Experience in cleaning and validating lead data to ensure the highest quality.

• Excellent communication skills to engage with prospects effectively.
• Detail-oriented with the ability to maintain accurate data in CRM systems.
• Proactive, organized, and capable of managing multiple outreach campaigns.
• Previous experience in B2B lead generation or similar roles is a plus.

• Be part of a sector thats growing at 14.87% CAGR with innovation at the core.
• Collaborate on campaigns that shape public health literacy and trust.
• Flexible work culture with room for creative freedom and professional growth.
• Opportunity to build content for both diagnostic brands and emerging health-tech verticals.

To Apply: Send your resume, content portfolio (healthcare samples preferred), and a short note on why youd be a great fit to [[HIDDEN TEXT]].