Adtech Architect

The AdTech Architect - OTT/CTV is responsible for designing, scaling, and evolving the advertising technology ecosystem for the organizations streaming platform. This role defines the architecture for server-side ad insertion (SSAI), ad decisioning, real-time user segmentation, identity, measurement, and monetization workflows across live, linear, and on-demand content. The architect will work across engineering, product, data, and monetization teams to build a next-generation, high-performance, privacy-safe advertising platform for OTT audiences.
The Core Responsibilities For The Job Include The Following
AdTech Architecture and Platform Design:

• Architect end-to-end OTT ad delivery flow, including SSAI/DAI, ad podding, manifest manipulation, and CDN distribution.
• Define and own the architecture for key AdTech components: publisher ad server, SSAI/DAI services, SCTE35 cue handling, pod management, competitive separation, category rules, and VAST/VMAP/DAAST templates.
• Build scalable, low-latency programmatic integrations (OpenRTB, PMP, PG deals) with SSPs and DSPs.
  

Identity, Targeting, And Data

• Build OTT household identity frameworks using device IDs, ACR data, first-party login data, and IP-based householding.
• Architect real-time targeting and frequency management across screens (mobile app + web + CTV).
• Partner with data engineering to build streaming pipelines for log processing, impression tracking, attribution, and viewability.
  

Monetization And Yield

• Collaborate with the Ads Monetization team to define strategies for inventory enrichment, pod yield optimization, and floor pricing.
• Ad load and user experience balancing.
• Design systems that support programmatic, guaranteed, curated supply packages and brand safety-compliant enforcement.
  
  
  

Quality, Integrity, And Compliance

• Architect fraud-resistant CTV systems (device validation, SSAI spoofing protection, adscert, and app bundle validation).
• Ensure compliance with GDPR, CCPA, DPDP Act, and IAB CTV standards (ads.txt for apps, sellers.json, and SupplyChain Object).
• Implement privacy by design across identity, data, and ad decisioning workflows.
  

Cross-Functional Leadership

• Work closely with video engineering (CDN, encoding, streaming), data science (ML models for prediction, ranking, bidding), and product (ad formats, ad UX, shoppable CTV).
• Sales and AdOps (troubleshooting, deal setup, targeting capability enablement).
• Provide technical thought leadership and drive architectural roadmaps for the OTT ads stack.
  

Requirements

• Strong experience in OTT/CTV ad delivery systems: SSAI, DAI, HLS/DASH, and manifest stitching.
• Expertise in digital video ad standards: SCTE35 VAST/VMAP, OpenRTB, and OMID.
• Hands-on architecture experience with Java/Go/Python/Scala, Kafka/Flink/Spark, Redis/Aerospike/DynamoDB

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  Kubernetes, microservices, large-scale distributed systems
• Deep understanding of programmatic advertising and auction mechanics.
• 7+ years working in AdTech; 5+ years in OTT/CTV preferred.
• Experience with streaming platforms, encoders, CDN workflows, and video ad policies.
• Understanding of household identity graphs, ACR-based targeting, and TV measurement ecosystems.
  

Soft Skills

• Strong stakeholder management across engineering, product, and sales.
• Excellent documentation and communication skills.
• Ability to drive architectural decisions in complex, high-scale environments.
  

Preferred Qualifications

• Experience with SSAI platforms such as AWS MediaTailor, Google DAI, Yospace, and FreeWheel.
• Experience building or integrating with CTV monetization stacks.
• Past contribution to IAB standards or CTV working groups.
• Exposure to ML-powered ad relevance systems.
  

This job was posted by Imran Khan from ZEE - Technology & Innovation.