SEO Analyst

ZenAdmin is an end-to-end workforce management system. We serve as the primary source of truth for streamlining your people, IT, & finance operations. Easily manage everything from onboarding, procurement, devices, and attendance to offboarding from a single platform!
The Role
We are seeking a highly skilled and experienced Senior SEO Analyst to lead our search engine optimization efforts. The ideal candidate will be a strategic thinker with a deep understanding of how to leverage SEO to drive organic growth and continuous improvement of search rankings. This role requires a mix of technical expertise, content optimization knowledge, and the ability to identify and resolve SEO-related issues.
You Will Be Responsible For

• Developing, implementing, and managing comprehensive SEO strategies that align with our organisation’s overall marketing objectives.
• Ensuring results on identified KPIs for SEO success- organic traffic growth, keyword rankings, bounce rate, CTR and conversion rate.
• Creating short-term and long-term roadmaps for achieving SEO goals, with regular performance reviews and strategy adjustments as needed.
• Conducting extensive keyword research that align with our target audiences search behaviour.
• Mapping keywords to content across the website, ensuring that all pages are optimised for targeted search terms.
• 
  Performing regular technical SEO audits to ensure optimal website performance, crawlability, indexation, site speed, mobile usability, and security (HTTPS).
• Implementing structured data (schema markup), canonical tags, and XML sitemaps to enhance search engine understanding and indexing.
• Working closely with the content marketing team to develop SEO-driven content strategies that address user intent.
• Providing guidance on content structure, keyword placement, and topic selection to ensure that content meets SEO requirements and resonates with our target audience.
• Conducting periodical competitor SEO SWOT analysis for us to outperform them in search rankings.
  

Ideal Profile

• You have at-least 6 years of experience managing SEO with a proven track record of success that has driven significant organic growth in a B2B SaaS environment.
• You possess a Bachelors degree in Marketing, Communications, Information Technology, or a related field.
• You provide detailed monthly reports on SEO performance, including traffic analysis, keyword rankings, conversion rates, and ROI.

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  Get Hired
• You possess knowledge of how website structure, HTML, CSS, and JavaScript impact SEO performance.
• You have proficiency with GA4, Google Search Console and SEMrush for an end-to-end SEO execution.
• You have an updated SEO certification or certification in GA4.
• You possess strong analytical skills to interpret data, identify trends, and make data-driven decisions to optimise SEO strategies.
• You have the ability to monitor and manage the backlink profile, ensuring link quality and addressing any potential issues.
  

Whats on Offer?

• Join ZenAdmins diverse team of highly motivated people who are committed to achieving outstanding results, and helping companies build and manage distributed teams with ease!
• Fast-track career growth while working in a regional team