Senior Account Director - Marketing Agency (B2B)

The Senior Account Director is responsible for complete ownership of the the P&L, relationships, delivery, quality, planning, resourcing and operations of a particular business unit. The role is critical as it aims to build solutioning, servicing and delivery for clients and help build a culture

of responsibility and performance.

Responsibility:

1. Problem solving mindset:

• Critical and quick thinking, effective + prompt communication, and the ability to find solutions that align with both the clients and agencys goals
• Address challenges and issues that arise during the course of work. Be smart and fast or fail-fast with problem-solving, conflict resolution, and decision-making to ensure smooth delivery

2. Relationship management:

• Build and maintain strong relationships with clients.
• Understand their business deeply, objectives, and challenges. Be the main point of escalation between the agency and the client
• Stay abreast of industry trends, market conditions, and opportunities.
• Provide clients with strategic insights, suggestions, competitive data and innovative solutions to help them achieve an advantage
• 
  Work to retain existing clients by delivering exceptional service, demonstrating the value of the agencys work, and building long-term relationships

3. Delivery and Operation excellence:

• To ensure quality output and suggest the right solutions to customers
• Ensure 100% utilization of resources - therefore driving efficiency
• 100% adherence to the quality standards
• Lower rework and wasted effort
• Plan workloads and work schedules
• Commitment to delivery timelines

4. Business Performance :

The Senior Account Director is responsible for ensuring that the BU delivers on revenue and margin commitments. This includes

• Tracking team performance
• Analyzing performance of BU, understanding core issues and suggesting programs to alleviate issues/roadblocks
• Driving value with quality of work and fulfillment of revenue and margin goals

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• Highlighting roadblocks /issues with executives in a regular and structured manner
• Actively participate in new business development by identifying upsell opportunities within existing accounts and contributing to pitches and proposal for new clients.

5. Team management:

• Be empathetic. Lead and manage the entire team within the business unit. Provide guidance, mentorship, and support to ensure the team is working effectively and efficiently
• Ensure good cross-functional collaboration
• Reward and recognize efforts of team members and plan for making work fun and not another job

Must Haves:

• Should have managed a revenue portfolio of at least 10-15Cr
• Experience in B2B consulting or marketing
• Track record of team building, scaling operations, and client growth
• Ability to work with CXO level and global stakeholders