Meta Ads Analyst

About the Role

We are looking for a Meta Ads Executive who is passionate about performance marketing and enjoys spending their day inside Meta Ads Manager.

You will be responsible for executing, launching, managing, optimizing, and scaling Meta advertising campaigns across our D2C portfolio. This is a hands-on execution role where youll work closely with the Growth team to drive customer acquisition through continuous testing and optimization.

If youre someone who loves experimenting, analyzing performance, and improving campaign results every day, wed love to hear from you.

Key Responsibilities

Campaign Setup & Execution

• Execute, set up, launch, and manage advertising campaigns across Meta (Facebook & Instagram)
• Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns
• Configure campaign objectives, budgets, bidding strategies, schedules, and placements
• Upload creatives, ad copies, headlines, and CTAs accurately
• Ensure campaigns follow internal naming conventions and account structure
• Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

• Monitor campaign performance daily and take timely optimization actions
• Pause underperforming campaigns and scale winning campaigns
• Optimize budgets, audiences, placements, and creatives to improve efficiency
• Refresh fatigued creatives and maintain healthy campaign performance
• Execute A/B tests across creatives, audiences, offers, and campaign structures
• Maintain optimal campaign performance while reducing acquisition costs

Audience Management

• 
  Build and manage Broad, Interest-Based, Lookalike, Custom, and Retargeting Audiences
• Create audience exclusions to minimize overlap
• Monitor audience performance and recommend improvements

Analytics & Reporting

• Pull and analyze campaign performance data from Meta Ads Manager
• Track and monitor key performance metrics including ROAS, CPA, CAC, CPC, CPM, CTR, CVR, Frequency, and Spend
• Identify optimization opportunities based on campaign performance
• Prepare daily, weekly, and monthly performance reports with actionable insights
• Highlight performance trends and recommend next steps

Budget Management & Scaling

• Manage daily, weekly, and monthly advertising budgets efficiently
• Allocate budgets based on campaign performance
• Scale winning campaigns while maintaining efficiency and profitability
• Monitor budget pacing and ensure effective spend utilization

Tracking & Attribution

• Ensure proper Pixel implementation and event tracking
• Verify Conversion API (CAPI) setup and event mapping
• Validate campaign tracking, UTMs, and attribution settings
• Troubleshoot tracking issues and coordinate with the technical team when required

Account Management

• Monitor overall account health and campaign delivery
• Troubleshoot campaign issues and delivery bottlenecks
• Maintain a clean and organized Meta Ads account structure
• Stay updated with Meta platform updates, policies, and best practices

Required Qualifications

• 1–3 years of hands-on experience managing Meta Ads for D2C, eCommerce, or digital marketing agencies
• Strong working knowledge of Meta Ads Manager
• Hands-on experience launching, managing, optimizing, and scaling Meta campaigns
• Good understanding of Sales, Retargeting, ABO, CBO, and Advantage+ Shopping campaigns
• Basic understanding of Meta Pixel, Conversion API (CAPI), event tracking, and attribution
• Strong analytical mindset with the ability to interpret campaign data and identify optimization opportunities
• Proficiency in Microsoft Excel or Google Sheets
• Excellent attention to detail and execution accuracy
• Good communication and collaboration skills
• Willingness to work from the office in Hitech City, Hyderabad (6 days/week)

Preferred Qualifications

• Experience working with Shopify brands
• Experience managing campaigns for health, wellness, or D2C brands
• Meta Blueprint Certification is an added advantage

Success in This Role

Youll be successful if you:

• Enjoy spending your day inside Meta Ads Manager
• Have a strong execution mindset and attention to detail
• Can manage multiple campaigns simultaneously
• Love testing, experimenting, and optimizing campaigns
• Take ownership of campaign performance
• Learn quickly and adapt to platform changes
• Thrive in a fast-paced, performance-driven startup environment