Assistant Manager - Corporate Marketing

Deputy Manager/Assistant Manager Corporate Marketing
Zetwerk Manufacturing
Role Overview
Support the Corporate Marketing function under the guidance of the Manager, Marketing. Drive brand
consistency, thought leadership, and cross-functional communications at the corporate level. Leverage an
AI-native approach to enhance content creation, internal and external communications, and digital
engagement.
Key Responsibilities
1. Brand Stewardship & Governance



Enforce corporate brand guidelines across all channels and materials
Audit marketing assets for compliance, accuracy, and alignment with brand standards
Coordinate with design and agency partners to update templates, logos, and key visuals
2. Content Development & Thought Leadership



Draft and edit executive communications, leadership announcements, and corporate presentations
Support whitepapers, case studies, annual reports, and corporate brochures with SMEs
Leverage AI-powered writing and editing tools for efciency, tone consistency, and localization
3. Digital & Social Engagement



Execute corporate social media calendar on LinkedIn, Twitter, and other channels

Monitor key performance metrics; optimize content using AI-driven analytics and social listening
Maintain and update the corporate websites global pages, news section, and leadership proles
4. Internal Communications & Employee Advocacy


Produce multimedia assets (videos, infographics) using AI-enhanced design and scripting tools
Coordinate with HR and leadership to support change-management communications
5. Event & Webinar Support


Assist in planning and promoting corporate events, leadership panels, and large-scale conferences
Analyze attendance, engagement, and feedback metrics using AI-enabled dashboards
6. Marketing Operations & Analytics



Maintain the corporate marketing calendar, asset repository, and vendor contacts
Support budget tracking, purchase orders, and vendor invoicing processes
Generate regular performance reports on corporate campaigns, website trafc, and media coverage
using AI tools

7. Cross-Functional Collaboration



Liaise with BU marketing leads to ensure alignment on corporate messaging and shared campaigns
Support PR, investor relations, and legal teams with collateral and communications requests
Facilitate workshops and brieng sessions to cascade corporate priorities
Required Qualications






35 years in corporate marketing or brand management
Strong writing, editing, and storytelling skills with an eye for detail
Hands-on experience with social media management, CMS platforms, and email marketing tools
Prociency in AI-powered marketing or writing tools (e.g., content generation, analytics)
Excellent project management and stakeholder coordination abilities
Bachelors degree in Marketing, Communications, or related eld
Preferred Qualications



Exposure to B2B manufacturing, engineering, or technology sectors
Familiarity with design tools (e.g., Adobe Creative Suite, Canva), AI tools and video editing basics
Knowledge of SEO best practices and digital accessibility standards
Reporting & Collaboration
Reports to: Manager, Marketing Corporate
Works closely with: Corporate Communications, HR, Legal, Investor Relations, Business Unit Marketing
Leads
This role is pivotal in ensuring that Zetwerks corporate voice is unied, engaging, and amplied through
best-in-class marketing practices and AI-driven efciencies.