Performance Marketing

Performance Marketing Specialist

Years of Experience: 8 - 10 Yrs

Budget: 12 - 15 LPA.

Work Mode: Work From Office (Coimbatore)

Relevant Years of Experience in the required role : 6 yrs and above

Education Qualification Required: Bachelors degree in Marketing, Business, or

related field.

/ Outlines the responsibilities of the role/Remote work Option:

Strategy & Execution: Develop and implement performance marketing strategies for channels

like Paid Search (PPC), Social Media Ads, Display, and SEO.

Campaign Management: Launch, monitor, and manage daily digital ad campaigns, including

budget allocation, bidding, and pacing.

Optimization & Testing: Conduct A/B testing, analyze funnels, and optimize campaigns for

better CTR, conversion rates, and lower CPA.

Data Analysis & Reporting: Track, analyze, and report on key metrics (KPIs) using analytics

tools (e.g., Google Analytics) to provide actionable insights.

Cross-functional Collaboration: Work with creative, content, and analytics teams to align

strategies and create effective assets.

Trend Monitoring: Stay current with digital marketing trends, platforms, and best practices.

Roles, Responsibilities and Duties / Tasks and duties that define the role

Channel Ownership: Own the day-to-day setup, management, and performance of paid

campaigns across Google Ads, Meta, LinkedIn, and other platforms.

Budget & Bid Management: Allocate, monitor, and adjust daily budgets and bids to hit target

CPA/ROAS within approved spend limits.

Keyword & Audience Research: Build and maintain keyword lists, audience segments, and

targeting aligned to campaign objectives.

Ad Creation & Copy: Develop, test, and refine ad creatives, copy, and landing-page

recommendations in partnership with the content and creative teams.

Tracking & Attribution: Set up and maintain conversion tracking, UTM tagging, and attribution

across analytics and advertising platforms.

Testing & Optimization: Plan and run A/B and multivariate tests on creatives, landing pages,

and bidding strategies to improve conversion rates.

Reporting & Insights: Prepare weekly and monthly performance reports with actionable

insights and recommendations for stakeholders.

Compliance & Best Practices: Ensure all campaigns follow platform policies, brand guidelines, and data-privacy requirements.

Must-Have Skills

Experience: Proven experience in performance marketing, running successful digital campaigns,and improving ROI.

Technical Proficiency: Expertise in Google Ads, Google Analytics, Facebook Ads Manager, and other advertising platforms.

Analytical Skills: Strong ability to interpret data, identify trends, and make data-led decisions.

Digital Marketing Knowledge: Solid understanding of SEO/SEM, conversion rate optimization

(CRO), attribution models, and tracking.

Soft Skills: Excellent communication, project management, strategic thinking, and ability to work in fast-paced environments.

Good to have Skills

• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Familiarity with CRM platforms and lead-scoring/nurture workflows.
• Working knowledge of programmatic advertising and DSPs.
• Experience with landing-page/CRO tools (e.g., Unbounce, Optimizely, VWO).
• Exposure to affiliate marketing or influencer campaign management.
• Strong Excel/Google Sheets skills for reporting automation and pivot analysis.
• Prior experience managing campaigns for US-based or international clients.

Good to have Certifications If applicable

• Google Ads and relevant PPC certifications