Inbound Marketing Lead

Inbound Marketing Lead

Function : Marketing

Job Location : Whitefield, Bangalore

Reporting to : Director - Marketing

Level : Mid

About Us:

Zluri is a next-gen Identity Governance and Administration (IGA) platform that enables IT and security teams to discover identities and applications, streamline access management, and automate access reviewsall from a single, intuitive interface. With Zluri, organisations automate compliance readiness and ensure that the right people have the right access to the right applications at the right time, with minimal time and manual effort.

Role Summary:

The Inbound Marketing Lead is responsible for attracting and converting website visitors into qualified leads, with a mandate to meet quarterly traffic growth and pipeline generation targets. This role collaborates with a third-party consultant on content strategy and SEO to ensure cohesive and results-driven inbound marketing initiatives. The ideal candidate should have a strong understanding of inbound marketing principles, data-driven campaign optimization, social media management, content distribution, and SEO, with proven experience in B2B SaaS companies.

Key Responsibilities:

Own Quarterly Growth Targets

• Set and achieve specific traffic growth and pipeline targets each quarter in alignment with overall business goals.
• Use analytics and reporting tools to proactively track performance, identify gaps, and adjust strategies as needed.
• Communicate progress and results to key stakeholders, highlighting successes and areas for improvement.

Content Strategy & Collaboration

• Partner with an external content consultant to audit the existing content strategy and brainstorm new content initiatives that drive traffic and conversions.
• Maintain a content calendar to ensure timely and strategic release of content.
• Provide feedback on content performance and propose improvements based on data insights.

Distribution Planning & Execution

• Develop and execute a robust distribution plan for all published content (e.g., social media, newsletters, syndication).
• Coordinate with cross-functional teams (e.g., product, sales, design) to align marketing materials and promotional efforts.
• Monitor engagement metrics to refine distribution methods and maximize reach.

Social Media Management

• Plan and implement social media strategies across relevant platforms to complement inbound marketing efforts.
• Create, schedule, and publish engaging social content that aligns with brand messaging and campaign objectives.
• Monitor social conversations, respond to inquiries or comments, and foster positive online community engagement.
• Track social media metrics (e.g., reach, engagement, conversions) and use insights to optimize ongoing strategies.

Lead Generation & Pipeline Growth

• Implement inbound campaigns (e.g., gated content, webinars, email sequences) to drive an increase in leads and pipeline on a quarterly basis.
• Optimize landing pages, CTAs, and lead capture forms to improve conversion rates.
• Collaborate with sales to ensure lead quality, proper follow-up, and lead scoring methodology.

SEO Auditing & Tracking

• Work closely with the third-party consultant to continually audit SEO efforts and track keyword rankings.
• Conduct ongoing keyword research, on-page optimization, and technical SEO recommendations to boost organic search visibility.
• Leverage SEO analytics (e.g., Google Analytics, SEMrush, Moz) to track performance and drive continuous improvement.

Analytics & Metrics Management

• Monitor and analyze leading metrics (e.g., website traffic, conversion rates, pipeline velocity) to measure campaign effectiveness and progress toward quarterly goals.
• Prepare and present regular performance reports to key stakeholders and leadership.
• Use data insights to optimize campaigns and recommend new tactics for scalable growth.

Marketing Automation & Email Campaigns

• Use marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to segment audiences, nurture leads, and implement automated workflows.
• Create and optimize email sequences designed to engage and convert leads at different stages of the buyers journey.
• Analyze email campaign performance to improve open rates, click-through rates, and conversions.

Cross-Functional Collaboration

• Coordinate with sales, product, design, and other marketing team members to ensure consistent messaging and campaign objectives.

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  Share learnings, insights, and best practices with the broader team for continuous improvement.
• Keep abreast of industry trends, emerging tools, and best practices in inbound marketing, content marketing, and SEO.

Qualification and Experience

• Education: Bachelors degree in Marketing, Communications, Business, or a related field.

• Experience: 46 years of hands-on experience in inbound marketing, content marketing, or related fields, with a proven track record of driving website traffic and generating a robust sales pipeline in B2B SaaS companies.

Key Skills:

• Soft Skills: Excellent organizational, communication, and interpersonal skills.

• Attention to detail and a problem-solving mindset.

• Ability to work independently and collaboratively in a fast-paced environment.

• Technical Skills: Hands-on experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Pardot, Salesforce).

• Data-driven mindset: skilled in analytics platforms (e.g., Google Analytics, AHREFs, Moz) to track performance, derive actionable insights, and present recommendations to senior stakeholders.

• Experience with SEO best practices, keyword research, on-page and technical audits, and A/B testing for conversion optimization.

• Working knowledge of social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and email marketing platforms.

Empowering Diversity, Championing Inclusivity

Zluri values diversity and inclusivity, fostering an environment where every individual feels welcome and respected. We are an Equal Opportunity Employer, providing fair consideration to all qualified applicants, regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.