Zones - Product Owner - Marketing Automation

- The Marketing Product Owner will serve as the primary Product Owner for Marketing Automation initiatives, owning the vision, roadmap, and backlog for marketing technology capabilities.
- This role partners closely with Marketing, Data, Architecture, and Delivery teams to translate business objectives into scalable, measurable solutions that drive demand generation, personalization, lifecycle engagement, and operational efficiency.
- D365 Customer Insights platform experience preferred.
What you'll do as the Marketing Product Owner - Marketing Automation:
- The requirements listed below are representative of the knowledge, skill, and/or ability required.
- Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Own and articulate the product vision and multi release roadmap for Marketing Automation aligned to Marketing strategy, GTM priorities, and enterprise objectives.
- Define clear product outcomes, success metrics, and KPIs (MQL quality, conversion rates, campaign velocity, engagement, attribution accuracy).
- Balance short term delivery needs with long term platform scalability, standardization, and data integrity.
- Continuously assess platform capabilities and industry trends, and incorporate learnings into the
roadmap.

- Serve as the primary product partner to Marketing leadership, demand generation, lifecycle marketing, digital, and campaign teams.
- Elicit and synthesize needs through workshops, journey mapping, data analysis, and stakeholder interviews.
- Translate marketing needs into outcome based epics, features, and hypotheses-not just requirements.
- Facilitate prioritization and trade off decisions across competing initiatives based on value, impact, risk, and dependencies.
- Clarify decision rights ( prioritization, scope, and go live readiness) and drive alignment across Marketing, Technology, Data, and Delivery teams.
- Experience with enterprise marketing automation platforms ( campaign orchestration, personalization, lead lifecycle tools), including Microsoft Dynamics 365 Customer Insights - Data and Customer Insights - Journeys.
- CRM concepts and integrations (lead/contact/account models, lifecycle stages, routing, SLAs)
- CDP and customer data concepts (identity resolution, segmentation, consent, preference management)
- Analytics and measurement (attribution, funnel metrics, experimentation/holdouts, dashboarding)
- Agile tooling for backlog management and delivery (Azure DevOps, Jira, or equivalent)
- Data fluency: ability to partner on schemas/events, QA data quality, and interpret performance trends
- Background in demand generation, lifecycle marketing, or digital marketing operations.
- Experience in integrating marketing platforms with CRM and analytics ecosystems.
- Familiarity with data privacy, consent management, and attribution concepts.
- Product or agile certifications (CSPO, SAFe PO/PM, or similar).
What you will bring to the team:
- 7+ years of experience in Product Ownership, Business Systems Analysis, or Product Management, preferably in Marketing or GTM domains.
- Hands on experience owning products or platforms related to Marketing Automation, Digital Marketing, CRM adjacent workflows, or Customer Lifecycle Management-including Microsoft Dynamics 365 Customer Insights - Data and Customer Insights - Journeys experience preferred.
- Strong ability to translate marketing strategy into executable product outcomes.
- Proven experience working in agile delivery models as a Product Owner.
- Exceptional stakeholder management skills, with confidence engaging Marketing leaders and senior partners.
- Strong analytical mindset with experience defining KPIs, measuring value realization, and using insights to guide prioritization.
- Ability to simplify complex problems and drive alignment across cross functional teams.